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Showing 1-720 of 900 projects
<p> The importance of the product life cycle in marketing cannot be over-emphasized. The rate of product failure in marketing is alarming amount 50% of...
<p> <em>Most firms pay much for advertisement, with the aims of increase in sale and profit. The question then is does increase in advertisement ...
<p> </p><p><em>This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization that ne...
<p> This project is aimed at examining how petroleum products are marketed and the problems associated in doing so. The objectives of this work among o...
<p> </p><p>The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All Stat...
<p> The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. ...
<p> This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. T...
<p> This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understa...
Abstract: The banking sector in Nigeria has witnessed significant changes over the years, with increased competition and changing consumer preferences. In this...
Abstract: Effective branding decisions play a crucial role in influencing customers' choices of beverages. This research aims to explore the impact of branding...
Abstract: Job satisfaction is a crucial factor in determining the performance of employees in an organization. This research project aims to explore the various...
<p> The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize profit. In view of t...
<p> The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and p...
<p> <em>The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encounte...
<p> <em>The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encounte...
<p> <em>This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that market...
Abstract: Advertising is a powerful tool used by businesses to attract customers and increase sales. This research project aims to critically study the impact o...
<p> </p><p>Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive ...
Abstract: Sales promotion strategies play a crucial role in driving customer patronage in the telecoms industry in Nigeria. This study aims to investigate the ...
Abstract: In today's highly competitive business environment, small scale enterprises are increasingly recognizing the importance of digital marketing strategi...
<p> At the global level and particularly across sub-Saharan African (SSA), while rice farmers and marketers are still battling the negative impact of c...
Abstract: This research project aims to investigate the effect of social media communications on students' buying behavior towards smartphones in Calabar. The s...
<p> The research was carried out as a result of some of the following problems.<br>Sales people represent their company to the outside world, con...
<p> Relevance of marketing information system in the achievement organizational objective is focus of the research study Nigeria Bottling Company (NBC)...
Abstract: This research project aims to conduct an appraisal of investor confidence in the Nigerian real estate sector. The real estate sector in Nigeria has b...
Abstract: Commercial real estate investment in Nigeria presents various risks that investors need to consider before committing their capital. This research ai...
<p> </p><p>&nbsp; &nbsp; &nbsp; &nbsp; Sales promotion is much more diverse than either personal selling or advertisement f...
<p> </p><p><br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The study focuses on the impact of effective public ...
<p> </p><p>This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the...
Abstract: Personal selling is a critical component of the marketing mix, especially in the beverage industry where competition is intense. This research aims t...