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Marketing
Showing 1-690 of 853 projects
Strategic marketing planning as a means of achieving increase in market share in the...
<p> </p><p>Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive ...
Sales promotion in increasing the levels of network patronage in the telecoms indust...
Abstract: Sales promotion strategies play a crucial role in driving customer patronage in the telecoms industry in Nigeria. This study aims to investigate the ...
The importance of digital marketing strategy to small scale enterprises...
Abstract: In today's highly competitive business environment, small scale enterprises are increasingly recognizing the importance of digital marketing strategi...
Effect of covid-19 lockdown measures on rice marketing ...
<p> At the global level and particularly across sub-Saharan African (SSA), while rice farmers and marketers are still battling the negative impact of c...
Effect of social media communications on students’ buying behaviour towards sm...
Abstract: This research project aims to investigate the effect of social media communications on students' buying behavior towards smartphones in Calabar. The s...
Sales management in the brewery industry ...
<p> The research was carried out as a result of some of the following problems.<br>Sales people represent their company to the outside world, con...
Relevance of marketing information system in the achievement of organizational objec...
<p> Relevance of marketing information system in the achievement organizational objective is focus of the research study Nigeria Bottling Company (NBC)...
An appraisal of investor confidence in the nigerian real estate sector...
Abstract: This research project aims to conduct an appraisal of investor confidence in the Nigerian real estate sector. The real estate sector in Nigeria has b...
Commercial real estate risk in nigeria: issues for investors...
Abstract: Commercial real estate investment in Nigeria presents various risks that investors need to consider before committing their capital. This research ai...
THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT...
<p> </p><p> Sales promotion is much more diverse than either personal selling or advertisement f...
IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES IN ...
<p> </p><p><br> The study focuses on the impact of effective public ...
THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE...
<p> </p><p>This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the...
THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE...
Abstract: Personal selling is a critical component of the marketing mix, especially in the beverage industry where competition is intense. This research aims t...
ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METROPO...
<p> </p><p>It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or f...
AN APPRISAIAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS...
<p>This project is on the Appraised of effective Advertising in increasing sales cosmetics in Enugu Metropolis (A case study of petals cosmetics). Adverti...
THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE...
<p> </p><p>The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the ...
AN EVALUATION OF PIPELINE TRANSPORTATION IN THE MARKETING OF PETROL IN NIGERIA...
<p>This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nig...
THE PROBLEMS FACING THE MARKETING OF POULTRY PRODUCT...
Abstract: The marketing of poultry products faces several challenges that impact the industry in various ways. This research project aims to explore and analyz...
THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION....
Abstract: Marketing strategy plays a crucial role in determining the success and productivity of an organization. This research project aims to investigate the...
THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE (A CASE STUDY OF...
Abstract: Product management plays a crucial role in the marketing of banking services, as it involves the planning, development, and marketing of a bank's pro...
THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE ...
The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beve...
A STUDY ON THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT...
Tourism Boards are established by various government to accrue revenue. And the tourism Boards cannot have the revenue without letting the general populace kn...
THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE...
This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu.To solve the research problem primary and s...
ADVERTISING AS A Γ’β¬ΕPOWER TOOLΓ’β¬Β FOR BUSINESS GROWTH (A CASE STUDY OF NIGER...
The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non-personal presentation or promotion of ideas, goods and...
THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES (A CASE ST...
This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reve...
AN EVALUATION OF DISTRIBUTION STRATEGIES IN MARKETING OF PETROLEUM PRODUCTS (A CASE ...
The research topic Γ’β¬ΕAN EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTSΓ’β¬Β (A CASE STUDY OF NNPC, ABA DEPOT) was chosen ...
ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTNΓ’β¬β’S COMMUNICATION...
The research work is meant to examine the extent at which advertising effectiveness can either draw people attention a particular project or how it ineffecti...
THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT (A CASE STUDY O...
Sales promotion is much more diverse than either personal selling or advertising firms defines it in different ways depending on what they want to achieve.Ass...
THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES (A CASE STUDY OF ...
Public relations as a marketing function is an extension of the societal marketing concept which focuses every marketing decision on customer satisfaction, an...
AN IN-DEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER IN ENUGU...
This research work is Γ’β¬ΕAn In-depth study on the Brand Switching Behaviour of Malta Drink ConsumersΓ’β¬Β This study tends to establish the impact of t...
