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Marketing
Showing 1-750 of 853 projects
INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF NEW DAY PHARMACEUTICALS LIM...
The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce...
THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE (A CASE STUDY OF FIRST BA...
The need for this study being the impact of new product in commercial bank performance was to introduce the rate at which the introduction of this product is ...
MARKET SEGMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE (A CASE...
This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Succ...
AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN TH...
The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential cu...
EFFECTIVE MARKETING STRATEGY FOR AIRLINES OPERATING IN ENUGU METROPOLIS (A CASE STUD...
It Is often misconstrued that consumer concern have not always been sought in poultry business in its scope of application and actual practice. The misconcept...
THE RELEVANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING ...
The research work examines the relevance of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contribut...
EFFECTIVE SALES FORCE MOTIVATION AS A MEANS OF ACHIEVING INCREASED MARKET SHARE IN A...
The major purpose of this study is to determine the effectiveness of sales force motivation as a means of achieving increased market share in competitive indu...
THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZENITH BANK PLC, N...
The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a bid to sustain customer pa...
THE EFFECT OF PERSONAL SELLING IN THE MARKETING PERFORMANCE PRODUCT (A Case Study of...
In our locality where the patronage of industrial product is not common on high, firm involve must devise means to keep their head above water in terms of sal...
MANAGEMENT CONTROL SYSTEMS DURING EARLY LIFE CYCLE PHASES (A CASE STUDY IN THE SOCIA...
The objective of this study is to investigate how and why an organisationΓ’β¬β’s management control systems (MCS) package evolves during the birth and growt...
MANAGEMENT OF PUBLIC ENTERPRISES IN NIGERIA (A CASE STUDY OF NTA, AWKA)...
Management in all ramifications has been noted as a critical and indispensable element in all organizations. Nevertheless, public enterprises are in dilemma o...
MARKET SEGMENTATION: AS A TOOL OF ACHIEVING ORGANIZATIONAL SALES OBJECTIVE IN NIGERI...
It has been stated that production is not complete until the product reaches the hands of the final consumer. Consumption is the sole purpose of production. T...
Marketing Concept And The Satisfaction Of Consumer Needs: The Nigerian Consumers Exp...
The paper examined the Nigerian experience as regards the use of marketing concept ideals and the satisfaction of the needs of target customers of the needs o...
MARKETING OF NEW PRODUCT IN HOTEL OWERRI METROPOLIS (A CASE STUDY OF MAC Γ’β¬β DA...
This research was carried to find out the Γ’β¬Εmarketing of hotel service in Enugu metropolisΓ’β¬Β using Mac Davos hotel ltd Enugu as our case study. ...
MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN NIGERIA (A CA...
Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must b...
MARKETING RESEARCH AS A INSTRUMENT FOR INCREASED PROFITABILITY IN SERVICE COMPANY (A...
This study examines marketing research as a Instrument for increased profitability in service company taking Ogechikammer Company Ebonyi State as a case study...
AN ANALYSIS OF THE IMPORTANCE OF MARKETING INFORMATION SYSTEM IN NEW PRODUCT DEVELOP...
In the history of marketing, customers/consumers are the main subject. Marketing information system is that which firms used to identify their customerΓ’β¬β...
PRODUCT PLANNING AND DEVELOPMENT STRATEGY FOR INCREASED MARKET SHARE (A CASE STUDY O...
This research outline, new planning and development as a strategy for increase market share with a particular reference to pateron Zochonic Plc, Aba and this ...
THE ROLE OF ADVERTISING ON SUPER-MARKETING PERFORMANCE (A CASE STUDY OF DESTINY SUPE...
This study is an attempt to investigate the role of destiny supermarket Owerri. It was also carried out to investigate to what extent adverting and sales infl...
STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF ENCRISTO PHA...
The research work was on a study of how is introduce a new product in the market. The main objective was to determine whether the strategies used to introduce...
THE IMPACT OF MARKET SEGMENTATION AS A TOOL FOR ACHIEVING ORGANIZATIONAL SALES OBJEC...
This research work is designed to investigate market segmentation as a tool of achieving organizational sales objective. The economic crunch or meltdown has l...
THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM (A CASE STUDY OF NIGERIA BR...
The research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges f...
THE NEED FOR THE APPLICATION OF MARKETING CONCEPT IN GOVERNMENT ESTABLISHMENT (A CAS...
There has been a quest for the need of the need for the application of marketing concept as a tool for retaining customers in manufacturing industry. This res...
THE EFFECTIVE OF MARKETING PROMOTION IN THE SALE OF TEXTILE PRODUCT (A CASE STUDY OF...
This project looks into the effectiveness of
THE IMPACT OF PRODUCTION QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY OF NIGERIA ...
This topic of this project is the impact of product quality on consumer brand loyalty its objective was to determine how product quality command the loyalty o...
THE IMPACT OF SALES PERSON IN MOTIVATING CONSUMERS BRAND PERFORMANCE FOR BEER PRODUC...
The major problem addressed in this study is the exploration of the reluctances the impact of sales person in motivating consumer brand preference for beer pr...
THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING PERFORMANCE OF BANKING SERVICE (A CA...
This study examined the role of product management in the marketing performance of bank service. Some of the objectives of this study were.
1. To find out ...
THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES (A CASE STUDY O...
Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is bot...
THE INFLUENCE OF SALES PROMOTION ON CONSUMERS BRAND LOYALTY IN THE SOFT DRINKS INDUS...
This project is designed to give an insight on the influence of sales promotion on consumers brand loyalty with reference to Nigeria Bottling Company Plc (WBC...
THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING PERFORMANCE OF COS...
This research work is centered on the effectiveness of personal selling in the marketing of cosmetic. It is necessitated by managerial uncertainty with regard...
