AUDIENCE PERCEPTION OF MEDIA COVERAGE AND MANAGEMENT OF THE 2011 POST ELECTION VIOLENCE

Project Abstract

The media can be used as an instrument to build as well as to destroy the human society. This study has tried to establish the inherent nature of conflict and crises in human society as well as the significant role of media and communication in forming and shaping individual or group perception of events or issues, enhancing human interaction and also looked at the nature of violence to the well being of humanity. Vital roles of the media and the various conflict management apparatus like arbitration, collaboration, mediation, negotiation and reconciliation among other measures put in place to avert or control violent conflict in Kaduna state have been highlighted. The study is limited to only four local government areas of Kaduna state and examines the perception of the audience, elicits essential information that enhance better understanding of role of media in conflict management and reconciliation. The survey method was used and the instruments for data collection were the questionnaire and in-depth interview. The sampling methods considered for this study are purposive (non probability) sample in the selection of study population and accidental or convenience sampling in the selection of respondents because of the sensitivity of the problem under study. The study focuses on objectives that centred on investigating the perception of the audience on the roles of media in conflicts as well as in managing and resolving the post election conflict in Kaduna State. The study provides necessary information on the causes and effects of conflicts to the society and how the media can assist in the proper management of conflict before, during or after elections. Some causes of conflicts are looked into and solutions as well as suggestion on the possible ways of controlling and mitigating the effects of such conflicts were proffered.The study concludes, that there is need to enhance the performance of media in the process of conflict management and reconciliation so as to enable a peaceful common future for all citizens.

Project Overview