The impact of public relations programmes on the image of business organization, a study of premier brewery onitsha.

Chapter ONE

INTRODUCTION

• 1.1Introduction
• 1.2Background of Study
• 1.3Problem Statement
• 1.4Objective of Study
• 1.5Limitation of Study
• 1.6Scope of Study
• 1.7Significance of Study
• 1.8Structure of the Research
• 1.9Definition of Terms

Chapter TWO

LITERATURE REVIEW

• 2.1Evolution of Public Relations
• 2.2Theoretical Frameworks in Public Relations
• 2.3Importance of Public Relations in Business
• 2.4Public Relations Strategies
• 2.5Public Relations and Corporate Image
• 2.6Public Relations and Crisis Management
• 2.7Measuring the Impact of Public Relations
• 2.8Global Trends in Public Relations
• 2.9Case Studies on Effective Public Relations
• 2.10Challenges Faced by Public Relations Professionals

Chapter THREE

RESEARCH METHODOLOGY

• 3.1Research Design
• 3.2Research Philosophy
• 3.3Sampling Techniques
• 3.4Data Collection Methods
• 3.5Data Analysis Techniques
• 3.6Ethical Considerations
• 3.7Research Limitations
• 3.8Research Validity and Reliability

Chapter FOUR

DATA PRESENTATION AND ANALYSIS

• 4.1Overview of Research Findings
• 4.2Analysis of Data
• 4.3Comparison with Existing Literature
• 4.4Interpretation of Results
• 4.5Implications of Findings
• 4.6Recommendations for Practice
• 4.7Recommendations for Future Research
• 4.8Conclusion

Chapter FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

• 5.1Summary of Findings
• 5.2Conclusions Drawn
• 5.3Contributions to Knowledge
• 5.4Practical Implications
• 5.5Recommendations
• 5.6Areas for Future Research
• 5.7Reflection on the Research Process
• 5.8Final Thoughts and Closing Remarks