Mass media, political communication and electorate voting pattern in the 2015 governorship election in ebonyi state

 

Table Of Contents


Chapter ONE

INTRODUCTION

  • 1.1Introduction
  • 1.2Background of Study
  • 1.3Problem Statement
  • 1.4Objective of Study
  • 1.5Limitation of Study
  • 1.6Scope of Study
  • 1.7Significance of Study
  • 1.8Structure of the Research
  • 1.9Definition of Terms

Chapter TWO

LITERATURE REVIEW

  • 2.1Overview of Mass Media
  • 2.2Political Communication
  • 2.3Electorate Voting Patterns
  • 2.4Role of Mass Media in Politics
  • 2.5Influence of Mass Media on Elections
  • 2.6Theoretical Frameworks in Political Communication
  • 2.7Mass Media Strategies in Election Campaigns
  • 2.8Impact of Mass Media on Voter Behavior
  • 2.9Mass Media Regulation in Elections
  • 2.10Mass Media and Electoral Policies

Chapter THREE

RESEARCH METHODOLOGY

  • 3.1Research Methodology Overview
  • 3.2Research Design and Approach
  • 3.3Data Collection Methods
  • 3.4Sampling Techniques
  • 3.5Data Analysis Procedures
  • 3.6Ethical Considerations
  • 3.7Reliability and Validity of Data
  • 3.8Limitations of the Methodology

Chapter FOUR

DATA PRESENTATION AND ANALYSIS

  • 4.1Overview of Research Findings
  • 4.2Role of Mass Media in Shaping Voter Perception
  • 4.3Media Influence on Election Outcomes
  • 4.4Comparison of Media Coverage on Candidates
  • 4.5Effectiveness of Political Campaigns via Media
  • 4.6Public Response to Media Campaigns
  • 4.7Media Bias and Its Implications
  • 4.8Recommendations for Future Research

Chapter FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

  • 5.1Conclusion and Summary
  • 5.2Recap of Research Objectives
  • 5.3Key Findings Recap
  • 5.4Implications of the Study
  • 5.5Contributions to Existing Literature
  • 5.6Practical Applications and Recommendations
  • 5.7Areas for Future Research

Project Abstract

<p> </p><div><p>The research study examines the role of Media as an agent of political Communication and voting pattern in Ebonyi State 2015 general elections. It also analyses the determinants of the paradigm shift from hitherto religious, ethnic and regional affiliations vis-a-vis voting in Nigeria. The paper adopts the secondary methodology, which in the parlance suggests a descriptive research methodology from library materials. 376 questionnaires were drawn and distributed to eligible electorates. The Taro Yamane’s model of determining sample size was adopted to determine the sample size for the study.</p><p>The researcher used a quantitative, descriptive survey design and adopted the survey research method. Findings</p><p>show that, economic situations, fear, insecurity, expectations and political socialization among others are the major factors that determined the voting behavior and political participation of Ebonyians in the 2015 governorship elections.</p><p>The study recommends absolute legitimizing process by results, adequate political socialization, effective media orientation among other things in dealing with proper political participation and voting culture.</p><p></p></div><h3></h3><br> <br><p></p>

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