The role of public relations in enhancing customer’s satisfaction
Table Of Contents
- <p> </p><p>Title page II</p><p>Approval page III</p><p>Dedication IV</p><p>Acknowledgement V</p><p>Abstract VI</p><p>Table of content VII</p><p><strong>
Chapter ONE
INTRODUCTION
- </strong></p><p><strong>INTRODUCTION 1</strong></p><p>
- 1.1Background of the study 9</p><p>
- 1.2The objectives of Nigerian Airway 10</p><p>
- 1.3Statement of research problem 12</p><p>
- 1.4Objective of the study 14</p><p>
- 1.5Significance of the study 15</p><p>
- 1.6Research questions 17</p><p>
- 1.7Research Hypothesis / Null Hypothesis 17</p><p>
- 1.8Conceptual of Operational Definition 18</p><p>
- 1.9Definition of terms Operational 20</p><p>
- 1.10Assumptions 21</p><p>
- 1.11Limitation of the study 22</p><p><strong>
Chapter TWO
LITERATURE REVIEW
- </strong></p><p><strong>REVIEW OF RELATED LITERATURE </strong></p><p>
- 2.1The origin and concept public relations 23</p><p>
- 2.2The place of public relation in an Organization 27</p><p>
- 2.3Publics 31</p><p>
- 2.4Corporate Image 32</p><p>
- 2.5Social Responsibility 34</p><p>
- 2.6The pubic relations practitioner 38</p><p>
- 2.7Summary of Literature review 40</p><p><strong>
Chapter THREE
RESEARCH METHODOLOGY
- </strong></p><p><strong>RESEARCH METHODOLOGY 43</strong></p><p>
- 3.1RESEARCH Method 43</p><p>
- 3.2Research design 43</p><p>
- 3.3Expression Instrument</p><p>
- 3.4Measuring Instrument 45</p><p>
- 3.5Method off data analysis 46</p><p><strong>
Chapter FOUR
DATA PRESENTATION AND ANALYSIS
- </strong></p><p>
- 4.1Data analysis and interpretation 47</p><p>
- 4.2Table 1: Measurement on image problem</p><p> of Nigerian Enugu 49</p><p>
- 4.3Table 2: Measurement on the role played by the public relations 50</p><p>
- 4.4Table 3 :- Measurement of the basic steps</p><p> top be taken 52</p><p>
- 4.5Table 4:- Measurement of effects of</p><p> political interference 55</p><p>
- 4.6Discussion 57</p><p><strong>
Chapter FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
- </strong></p><p>
- 5.1Summary and recommendation for further study 62</p><p>
- 5.2Recommendations 65</p><p>
- 5.3Conclusion 68</p><p><strong>Bibliography 71</strong></p> <br><p></p>
Project Abstract
<p> </p><p>This study is aimed at pointing out the function of pubic relations officer in customer’s satisfaction in Nigeria Airways Enugu. Research method The data for this study were collected through questionnaire. Thereafter the data collected were analyzed using chi ” square method (X2) = (0 -e)E Which served to out qualitative characterizes In the data into numerical form and relationships.</p><p>The research finding the essentials of public relations officer in an establishment.</p><p>The effect of public relations in promoting the image of an organization.</p><p>The objective of this study is to identify more efficient and effective way of using public relations to enhance customers’ satisfaction and goodwill in Nigerian airways Enugu.</p> <br><p></p>Project Overview
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