The role of public relations in enhancing customer’s satisfaction

• <p> </p><p>Title page II</p><p>Approval page III</p><p>Dedication IV</p><p>Acknowledgement V</p><p>Abstract VI</p><p>Table of content VII</p><p><strong>

Chapter ONE

INTRODUCTION

• </strong></p><p><strong>INTRODUCTION 1</strong></p><p>
• 1.1Background of the study 9</p><p>
• 1.2The objectives of Nigerian Airway 10</p><p>
• 1.3Statement of research problem 12</p><p>
• 1.4Objective of the study 14</p><p>
• 1.5Significance of the study 15</p><p>
• 1.6Research questions 17</p><p>
• 1.7Research Hypothesis / Null Hypothesis 17</p><p>
• 1.8Conceptual of Operational Definition 18</p><p>
• 1.9Definition of terms Operational 20</p><p>
• 1.10Assumptions 21</p><p>
• 1.11Limitation of the study &nbsp; 22</p><p><strong>

Chapter TWO

LITERATURE REVIEW

• </strong></p><p><strong>REVIEW OF RELATED LITERATURE </strong></p><p>
• 2.1The origin and concept public relations 23</p><p>
• 2.2The place of public relation in an Organization 27</p><p>
• 2.3Publics 31</p><p>
• 2.4Corporate Image 32</p><p>
• 2.5Social Responsibility 34</p><p>
• 2.6The pubic relations practitioner 38</p><p>
• 2.7Summary of Literature review 40</p><p><strong>

Chapter THREE

RESEARCH METHODOLOGY

• </strong></p><p><strong>RESEARCH METHODOLOGY 43</strong></p><p>
• 3.1RESEARCH Method 43</p><p>
• 3.2Research design 43</p><p>
• 3.3Expression Instrument</p><p>
• 3.4Measuring Instrument 45</p><p>
• 3.5Method off data analysis 46</p><p><strong>

Chapter FOUR

DATA PRESENTATION AND ANALYSIS

• </strong></p><p>
• 4.1Data analysis and interpretation 47</p><p>
• 4.2Table 1: &nbsp;Measurement on image problem</p><p>&nbsp;of Nigerian Enugu 49</p><p>
• 4.3Table 2: Measurement on the role played by the public relations &nbsp; 50</p><p>
• 4.4Table 3 :- Measurement of the basic steps</p><p>&nbsp;top &nbsp;be taken 52</p><p>
• 4.5Table 4:- Measurement of effects of</p><p>&nbsp;political interference 55</p><p>
• 4.6Discussion 57</p><p><strong>

Chapter FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

• </strong></p><p>
• 5.1Summary and recommendation for further study 62</p><p>
• 5.2Recommendations 65</p><p>
• 5.3Conclusion 68</p><p><strong>Bibliography 71</strong></p> <br><p></p>