The impact of advertising in a corporate organization
Table Of Contents
- <p> </p><p>COVER PAGE I</p><p>TITLE PAGE II</p><p>APPROVAL PAGE III</p><p>DEDICATION IV</p><p>ACKNOWLEDGEMENT V</p><p>ABSTRACT VII</p><p><strong>
Chapter ONE
INTRODUCTION
- </strong></p><p>INTRODUCTION</p><p>
- 1.1BACKGROUND OF THE STUDY 1</p><p>
- 1.2STATEMENT OF RESEARCH PROBLEM 7</p><p>
- 1.3OBJECTIVE OF THE STUDY 8</p><p>
- 1.4SIGNIFICANCE OF THE STUDY 9</p><p>
- 1.5RESEARCH QUESTIONS 9</p><p>
- 1.6RESEARCH HYPOTHESIS 10</p><p>
- 1.7DEFINITION OF TERMS 12</p><p>
- 1.8ASSUMPTION 13</p><p>
- 1.9LIMITATIONS OF THE STUDY 15</p><p><strong>
Chapter TWO
LITERATURE REVIEW
- </strong></p><p>LITERATURE REVIEW 16</p><p>REFERENCES 30</p><p><strong>
Chapter THREE
RESEARCH METHODOLOGY
- </strong></p><p>
- 3.1RESEARCH METHODOLOGY 31</p><p>
- 3.2RESEARCH DESIGN 32</p><p>
- 3.3RESEARCH SAMPLE 33</p><p>
- 3.4MEASURING INSTRUMENT 35</p><p>
- 3.5DATA COLLECTION 35</p><p>
- 3.6DATA ANALYSIS 36</p><p><strong>
Chapter FOUR
DATA PRESENTATION AND ANALYSIS
- </strong></p><p>
- 4.1PRESENTATION AND ANALYSIS 37</p><p>
- 4.2TEST OF HYPOTHESIS 44</p><p><strong>
Chapter FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
- </strong></p><p>
- 5.1NOTES 51</p><p>
- 5.2SUMMARY OF FINDINGS 58</p><p>
- 5.3CONCLUSIONS 59</p><p>
- 5.4RECOMMENDATIONS 60</p><p><strong>BIBLIOGRAPHY 62</strong></p> <br><p></p>
Project Abstract
<p> </p><p>The purpose of this study is to X-ray the uses of advertising in a corporate Organization in its areas of operation which mainly publics. But as a result of some constraints, this work has to be limited to the first Bank of Nigeria PLC only which is the case study.</p><p>Chapter one contains a general discussion on background study of first Bank of Nigeria PLC and Advertising.</p><p>The second chapter treats the literature reviews as it relates to advertising and corporate Organization .</p><p>Chapter three deals with the research methodology and research design of the study, the method used and techniques of analyzing the questionnaires.</p><p>The data got from the research survey were analyzed and interpreted. Also, similar questionnaires were compared.</p><p>Finally, notes, the summary of findings, recommendations and conclusions, even bibliography made by the researchers are all in chapter five.</p> <br><p></p>Project Overview
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