An assessment on coscharis group of company 1970-2010

Project Abstract

<p> Maduka formally ventured into business at the age of 17 after being wrongly dismissed with the sum of N200.00 by his uncle who had earlier engaged him as an automobile apprentice. He co-founded a spare parts company known as CosDave with his friend named Dave.[9][10] The startup also failed sooner than expected and Maduka went to found the Coscharis Motor with the sum of three hundred naira (N300) which focused sales of automobile spare parts in 1977. The name of the company according to him is a combination of his first name, Cosmos and his wife, Charity, whom he married at age 21. Maduka business breakthrough started in 1982, when the Nigeria government granted ten (10) motor companies import license, which Coscharis was selected.[8] Today the Coscharis Group is a conglomerate with a net-worth of $500million with several subsidiaries including Manufacturing, ICT, Petrochemical, Auto care and Auto Components, Automobile Sales and Services, Agric and Agro Allied business sectors. Coscharis Motors is a leading distributors of several brands of luxuries cars including Range Rover, Ford and Jaguar.[11]In 2015, Coscharis Motors became the sole distributors of the BMW in Nigeria and the first company to build an Assembly Plant of Ford Ranger in Nigeria and won the Auto Brand of the Year at the Marketing World Awards held in Ghana. In 2016 the Anambra State approved 5000 hectare of land for Coscharis Farms to cultivate rice, the project has been reported to generate 3000 jobs upon completion.[12] The Coscharis Group is rated one of the top 50 brands in Nigeria by Top 50 Brands Nigeria.Maduka attributed his success in business to his affiliation with the Japanese. According to Maduka his early close contact with the Japanese made him develop the values of commitment, humility, precision and hard work which were fundamental to his success in business. He had promised to acknowledge in his autobiography.Cosmas Maduka seats on the board of several reputable companies and organization. He served as a Director in Access Bank Plc., one of the leading banks in Nigeria for 12 years from 2000–2012 <br></p>

Project Overview