The application of the marketing concept in the marketing of agricultural products

 

Table Of Contents


  • <p> </p><div><div><p>TITLE PAGE</p><p>APPROVAL PAGE</p><p>DEDICATION</p><p>ACKNOWLEDGEMENT</p><p>ABSTRACT</p><p>TABLE OF CONTENTS</p><p><strong>

Chapter ONE

INTRODUCTION

  • </strong></p><p>
  • 1.0INTRODUCTION</p><p>
  • 1.1STATEMENT OF THE PROBLEM</p><p>
  • 1.2STATEMENT OF PURPOSE</p><p>
  • 1.3HISTORICAL BACKGROUND OF ELEGANCE (ABA) POULTRY FARMERS COOPERATIVE SOCIETY</p><p>
  • 1.4DEFINITION OF TERMS AND SYMBOLS</p><p>
  • 1.5LIMITATIONS</p><p>RESEARCH QUESTIONS</p><p><strong>

Chapter TWO

LITERATURE REVIEW

  • </strong></p><p>
  • 2.0INTRODUCTION (REVIEW OF LITERATURE)</p><p>
  • 2.1MARKETING OF POULTRY PRODUCTS</p><p>
  • 2.3FEED MILLING AND CONSUMERISM IN RELATION TO POULTRY INDUSTRY</p><p><strong>

Chapter THREE

RESEARCH METHODOLOGY

  • </strong></p><p>
  • 3.0RESEARCH METHODOLOGY AND DESIGN</p><p>
  • 3.1SOURCE OF DATA APPLICATION OF THE INSTRUMENT OF RESEARCH</p><p>
  • 3.2APPLICATION OF INSTRUMENT OF RESEARCH</p><p><strong>

Chapter FOUR

DATA PRESENTATION AND ANALYSIS

  • </strong></p><p>
  • 4.0PRESENTATION AND ANALYSIS OF DATA</p><p>
  • 4.1ANALYSIS OF QUESTIONNAIRE AND RESEARCH QUESTIONS</p><p><strong>

Chapter FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

  • </strong></p><p><strong>
  • 5.0SUMMARY CONCLUSIONS AND RECOMMENDATION</strong></p><p>
  • 5.1SUMMARY</p><p>
  • 5.2CONCLUSION</p><p>
  • 5.3RECOMMENDATION</p><p><strong>BIBLIOGRAPHY</strong></p><p><strong>APPENDIX 1</strong></p><p><strong>QUESTIONNAIRE</strong></p></div></div><h3></h3><br> <br><p></p>

Project Abstract

<p> </p><p>The topic, the application of the marketing concept in the marketing of agricultural products is an interesting topic, which has given the researcher a challenging opportunity to investigate, and was able to come forward with certain facts about the topic.</p><p>As the topic implies, the marketing concept is a philosophy that holds that the customer satisfaction is the social and economic justification for the existence of a business agriculture as a form of business is not in exemption when it comes to the marketing of its products. &nbsp;Have, poultry business is sampled out and the application of marketing concept in the marketing of its products, in the course of researching into this associated with poultry management and how it will affect the consumers if the farmers are marketing oriented rather than sales oriented.</p><p>Such problems are discussed in details in chapters of the research work and useful recommendation suggestion made to guide poultry farmers who apt to practice real marketing ethics and its concepts if applied will help them to remain in the business successfully.</p> <br><p></p>

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