The study was designed to analyze the marketing of banana and plantain in Enugu State.

 

Table Of Contents


Chapter ONE

INTRODUCTION

  • 1.1Introduction
  • 1.2Background of study
  • 1.3Problem Statement
  • 1.4Objective of study
  • 1.5Limitation of study
  • 1.6Scope of study
  • 1.7Significance of study
  • 1.8Structure of the research
  • 1.9Definition of terms

Chapter TWO

LITERATURE REVIEW

  • 2.1Overview of Marketing
  • 2.2Evolution of Banana and Plantain Marketing
  • 2.3Consumer Behavior in the Banana and Plantain Market
  • 2.4Marketing Strategies for Banana and Plantain
  • 2.5Market Analysis of Banana and Plantain
  • 2.6Competitor Analysis in Banana and Plantain Market
  • 2.7Distribution Channels for Banana and Plantain
  • 2.8Pricing Strategies in Banana and Plantain Market
  • 2.9Promotion Techniques for Banana and Plantain
  • 2.10Innovations in Banana and Plantain Marketing

Chapter THREE

RESEARCH METHODOLOGY

  • 3.1Research Design
  • 3.2Data Collection Methods
  • 3.3Sampling Techniques
  • 3.4Data Analysis Procedures
  • 3.5Research Instruments
  • 3.6Ethical Considerations
  • 3.7Reliability and Validity
  • 3.8Data Presentation Techniques

Chapter FOUR

DATA PRESENTATION AND ANALYSIS

  • 4.1Overview of Findings
  • 4.2Consumer Preferences in Banana and Plantain Market
  • 4.3Market Trends in Banana and Plantain Marketing
  • 4.4Impact of Marketing Strategies on Sales
  • 4.5Distribution Challenges and Solutions
  • 4.6Pricing Effects on Consumer Behavior
  • 4.7Promotional Success and Failures
  • 4.8Recommendations for Improvement

Chapter FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

  • 5.1Conclusion
  • 5.2Summary of Findings
  • 5.3Implications of the Study
  • 5.4Contributions to Knowledge
  • 5.5Recommendations for Future Research

Project Abstract

This study was undertaken to analyze resource productivity inornamental plants production within Jos metropolis of Nigeria. Thestudy covered Jos North and Jos South local government areas. Thespecific objectives include identifying the effect of socio-economicfactors on resource productivity, determining costs and returns, andresource productivity in ornamental plants production.An extensive literature review was carried out to provide an indepthknowledge of the study. The cluster sampling procedure wasused because the nurseries are located in clusters. Data was collectedfrom the nursery owners. Six respondents from each cluster and fiveclusters from each local government area were selected using thesimple random sampling method at each sampling stage. Each of thetwo local government areas was administered the 30 questionnairesmaking a total of 60 respondents.Results revealed that 60% of respondents were aged between 41– 50, while 80% had some years of tertiary education. Also 60% of therespondents’ nurseries were less than a quarter of an acre. About 40%had horticulture as their primary occupation, while 40% and 20% hadbusiness and civil service respectively as their primary occupation.The ornamental plants producers made a net farm income ofN351,196 per annum and a naira invested gave returns of N1.10.The regression analysis gave positive coefficients for labour,cuttings, pesticides, water, top soil and polythenes which weresignificant (P<0.05). However, manure, fuel transportation and annualrent had negative coefficient. Also the regression coefficient of socioeconomic variables such as education, age, nursery size were positiveand significant. Household size had a positive coefficient but wasinsignificant (P<0.05). Ornamental production experience had anegative coefficient and was insignificantThis study was undertaken to analyze resource productivity inornamental plants production within Jos metropolis of Nigeria. Thestudy covered Jos North and Jos South local government areas. Thespecific objectives include identifying the effect of socio-economicfactors on resource productivity, determining costs and returns, andresource productivity in ornamental plants production.An extensive literature review was carried out to provide an indepthknowledge of the study. The cluster sampling procedure wasused because the nurseries are located in clusters. Data was collectedfrom the nursery owners. Six respondents from each cluster and fiveclusters from each local government area were selected using thesimple random sampling method at each sampling stage. Each of thetwo local government areas was administered the 30 questionnairesmaking a total of 60 respondents.Results revealed that 60% of respondents were aged between 41– 50, while 80% had some years of tertiary education. Also 60% of therespondents’ nurseries were less than a quarter of an acre. About 40%had horticulture as their primary occupation, while 40% and 20% hadbusiness and civil service respectively as their primary occupation.The ornamental plants producers made a net farm income ofN351,196 per annum and a naira invested gave returns of N1.10.The regression analysis gave positive coefficients for labour,cuttings, pesticides, water, top soil and polythenes which weresignificant (P<0.05). However, manure, fuel transportation and annualrent had negative coefficient. Also the regression coefficient of socioeconomic variables such as education, age, nursery size were positiveand significant. Household size had a positive coefficient but wasinsignificant (P<0.05). Ornamental production experience had anegative coefficient and was insignificant

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