THE CHALLENGES AND PROSPECTS OF MARKETING POULTRY AND POULTRY PRODUCTS I N KUMASI. A CASE STUDY OF AKATE FARMS TRADING AND COMPANY LIMITED.

• <p>&nbsp;              <b>TABLE OF CONTENTS&nbsp;</b></p><p>DECLARATION-1&nbsp;</p><p>ABSTRACT-3&nbsp;</p><p>ACKNOWLEDGEMENT-4&nbsp;</p><p>DEDICATION -5&nbsp;</p><p>Table of Contents-6&nbsp;</p><p>LIST OF TABLES-9&nbsp;</p><p>LIST OF FIGURES-11&nbsp;</p><p>

Chapter ONE

INTRODUCTION

• -1&nbsp;</p><p>
• 1.0INTRODUCTION-1&nbsp;</p><p>
• 1.1Background of the Study-1&nbsp;</p><p>
• 1.2Statement of the Problem-2&nbsp;</p><p>
• 1.3Research Objectives-3&nbsp;</p><p>
• 1.4Research Questions-3&nbsp;</p><p>
• 1.5Purpose of the Study-4&nbsp;</p><p>
• 1.6Scope of the Research-5&nbsp;</p><p>
• 1.7Research Methodology-5&nbsp;</p><p>
• 1.8Organisation of the Study-5&nbsp;</p><p>
• 1.9Limitations of the Study-6&nbsp;</p><p>

Chapter TWO

LITERATURE REVIEW

• -7&nbsp;</p><p>LITERATURE REVIEW-7&nbsp;</p><p>
• 2.0Introduction-7&nbsp;</p><p>
• 2.1Poultry Marketing-7&nbsp;</p><p>2.
• 1.2Poultry as a marketable Product.......................................................................................... 8&nbsp;</p><p>
• 2.2Demand and Supply of Poultry Products-9&nbsp;</p><p>
• 2.3Processing of Poultry-12&nbsp;</p><p>
• 2.4Inspection and Grading-13&nbsp;</p><p>
• 2.5Marketing and Distribution channels of Poultry Products in Ghana-13&nbsp;</p><p>
• 2.6Packaging-14&nbsp;</p><p>2.
• 6.1Types of Packaging-15&nbsp;</p><p>2.
• 6.2Role of Packaging-15&nbsp;</p><p>2.
• 6.3Packaging of Poultry Products in Ghana-15&nbsp;</p><p>
• 2.7Storage of Poultry Products-16&nbsp;</p><p>
• 2.8Marketing Agents and Distributors-16&nbsp;</p><p>
• 2.9Customer-17&nbsp;</p><p>
• 2.10Quality of Poultry Products-18&nbsp;</p><p>2.
• 10.1Appearance (Colour)-19&nbsp;</p><p>2.
• 10.2Texture-20&nbsp;</p><p>2.
• 10.3Flavour-21&nbsp;</p><p>
• 2.11Value Addition of Poultry Products-22&nbsp;</p><p>
• 2.12Sanitation Challenges that affect Poultry Product Quality-22&nbsp;</p><p>2.
• 12.1Diseases Affecting Poultry Product Quality-23&nbsp;</p><p>2.
• 12.2Feed as a factor Affecting poultry product Quality-23&nbsp;</p><p>
• 2.13Other Challenges of Marketing Poultry Products-24&nbsp;</p><p>2.
• 13.1Poultry Products Imports-24&nbsp;</p><p>2.
• 13.2Climate-26&nbsp;</p><p>2.
• 13.3Availability of Capital-26&nbsp;</p><p>2.
• 13.4Poor Management-27&nbsp;</p><p>
• 2.14Poultry Marketing Problems-28&nbsp;</p><p>2.
• 14.1Product Standardization and Grading-29&nbsp;</p><p>2.
• 15.1Pricing Mechanism-30&nbsp;</p><p>2.
• 15.2Transportation to Market Areas-32&nbsp;</p><p>
• 2.16Poultry Economic Policies-32&nbsp;</p><p>
• 2.17Prospects of the Market-33&nbsp;</p><p>

Chapter THREE

RESEARCH METHODOLOGY

• -35&nbsp;</p><p>METHODOLOGY-35&nbsp;</p><p>
• 3.0Introduction-35&nbsp;</p><p>
• 3.1Research Population-36&nbsp;</p><p>
• 3.2Sampling Frame-36&nbsp;</p><p>
• 3.3Sampling and Sampling Techniques-36&nbsp;</p><p>
• 3.4Sources of Data-38&nbsp;</p><p>
• 3.5Data Collection Instruments-39&nbsp;</p><p>
• 3.6Pre-test/Pilot Survey-39&nbsp;&nbsp;</p><p>
• 3.7Data Analysis-39&nbsp;</p><p>
• 3.8Profile of Akate Farms Trading and Company Limited-39&nbsp;</p><p>3.
• 8.1Management Philosophy-40&nbsp;</p><p>3.
• 8.2Mission-40</p><p>&nbsp;3.
• 8.3Human Resource Management-41&nbsp;</p><p>3.
• 8.4Challenges-43&nbsp;</p><p>3.
• 8.5Future Plans and Prospects-43&nbsp;</p><p>

Chapter FOUR

DATA PRESENTATION AND ANALYSIS

• -44&nbsp;</p><p>DATA PRESENTATION, ANALYSIS AND DISCUSSION-44&nbsp;</p><p>
• 4.0Introduction-44&nbsp;</p><p>
• 4.1Demographic Characteristics of Respondents-44</p><p>&nbsp;4.
• 1.2Gender of Respondents-44&nbsp;</p><p>4.
• 1.3Age of Respondents-45</p><p>4.
• 1.4Educational Background of Respondents-46</p><p>&nbsp;4.
• 1.5Religious Background of Respondents -47&nbsp;</p><p>
• 4.2Respondents’ Knowledge about Relevance of Marketing-48&nbsp;</p><p>
• 4.3Marketing Planning, Product Design and Packaging at Akate Farms-48</p><p>&nbsp;
• 4.4Sales Strategies-49&nbsp;</p><p>
• 4.5Respondents’ Opinion on the Growth or Decline of Poultry the Industry-50&nbsp;</p><p>
• 4.6Factors Which Dictate Respondents Preference of Eggs from Akate Farms-50&nbsp;</p><p>4.
• 6.1Factors Which Dictate Respondents Preference of Dressed Birds from Akate Farms-54&nbsp;</p><p>4.
• 6.2Factors Which Dictate Respondents Preference of Live Birds from Akate Farms-55&nbsp;</p><p>
• 4.2Demands for Akate Farm Products-56&nbsp;</p><p>
• 4.3Price Challenges-57&nbsp;</p><p>
• 4.5Sales Problems-58&nbsp;</p><p>
• 4.6Other Challenges of Poultry Marketing 59
• 4.7Prospects of Poultry Production and Marketing-60&nbsp;</p><p>

Chapter FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

• -62&nbsp;</p><p>FINDINGS, CONCLUSION AND RECOMMENDATIONS-62&nbsp;</p><p>
• 5.0Introduction-62&nbsp;</p><p>
• 5.1Findings-62&nbsp;</p><p>5.
• 1.2Prospects of Marketing Poultry and Poultry Products at Akate Farms-64&nbsp;</p><p>
• 5.2CONCLUSION-64&nbsp;</p><p>
• 5.3RECOMMENDATIONS-65&nbsp;</p><p>REFERENCES-67&nbsp;</p><p>APPENDIX-71&nbsp;</p>