Impact of agricultural marketing cooperative on sales promotion (a study of national archives multipurpose cooperative society ltd)

Project Abstract

This study focuses on examining the impact of agricultural marketing cooperatives on sales promotion, with a specific focus on the National Archives Multipurpose Cooperative Society Ltd. Agricultural marketing cooperatives play a crucial role in promoting the sales of agricultural products by providing a platform for farmers to collectively market and sell their produce. The cooperative model offers various benefits such as economies of scale, increased bargaining power, and access to market information, which can lead to improved sales promotion strategies. The research methodology employed in this study includes a combination of qualitative and quantitative approaches. Data is collected through surveys, interviews, and document analysis to gather insights into the operations of the National Archives Multipurpose Cooperative Society Ltd and its impact on sales promotion. The study aims to analyze the cooperative's marketing strategies, member participation, sales performance, and overall contribution to the promotion of agricultural products. Through a comprehensive analysis of the data collected, this research seeks to evaluate the effectiveness of the agricultural marketing cooperative in enhancing sales promotion for its members. The study will assess the cooperative's ability to reach wider markets, negotiate better prices, and implement marketing campaigns that benefit both the cooperative and its members. By understanding the key factors that influence sales promotion within the cooperative, recommendations can be made to improve its marketing strategies and further enhance its impact on agricultural sales. The findings of this research are expected to contribute to the existing knowledge on the role of agricultural marketing cooperatives in promoting sales and enhancing market access for farmers. The study will provide insights into the challenges and opportunities faced by agricultural cooperatives in implementing sales promotion strategies and the potential benefits that can be derived from such initiatives. The research outcomes can be utilized by policymakers, cooperative managers, and farmers to develop effective marketing strategies that promote agricultural products and support the growth of the agricultural sector. In conclusion, this study aims to shed light on the impact of agricultural marketing cooperatives on sales promotion, using the National Archives Multipurpose Cooperative Society Ltd as a case study. By examining the cooperative's marketing practices, member engagement, and sales performance, this research seeks to provide valuable insights into the role of cooperatives in enhancing sales promotion and supporting the marketing efforts of farmers.

Project Overview

<p> </p><p><b>INTRODUCTION</b></p><p>1.1 &nbsp; &nbsp;<b>Background<br>of the Study</b></p><p>The need of<br>Agricultural marketing arises with the production of excess, over and above consumption.<br>This related to the concept of marketable surplus which is defined as the<br>proportion of the total output that is available for sale after satisfying the<br>producer. Consumption seed for next seasons planting. There is however, an<br>exemption in this concept; as certain agricultural commodities are produced for<br>meeting specific population need, this kolanut is widely grown in the Southern<br>part of the country, transported and sold to the people of the Northern part of<br>the country who relish the commodity. Marketing bridge the gap between<br>production and consumption. It brings together the impersonal forces of supply<br>and demand in respective of where the market is located. Therefore, one is<br>involve in marketing whether one grows yam, sells the tubers or process to yam<br>flour and sell it to the village or town market in the Southern part of the<br>country or receives supplies of grains, onions from the North.</p><p>Marketing<br>Cooperative are found in Nigeria to be performing unique functions towards the<br>development of Nigeria economic activities cooperative marketing could be a<br>dynamic forces in the process of economic development takes place, the<br>marketing system is expected to extend some influence on the social, political<br>and economic sphere of the society. This fact was supported by the World Bank<br>report of 1954 that ‘the cooperative movement can provide a valuable<br>organizational basis for agricultural development’ marketing cooperative also<br>serves as auxiliary cooperative.</p><p>Today,<br>marketing has assumed a very special position in cooperative movements this is<br>because, for any cooperative to function effectively. All must satisfy the<br>owners who have established it, the process of doing this by achieving the<br>cooperative goals then the society is buying the owners want respectively. All<br>together now brand types of cooperative societies have marketing function for<br>its major operational guide.</p><p>1.2 &nbsp; &nbsp;<b>Statement<br>of the Problem</b></p><p>Cooperative<br>Society serves as very strong tool which provides a favourable atmosphere for<br>the marketing of an agricultural product on sales promotion. The marketing that<br>cooperative society provides to their members include searching for a<br>favourable market for the farm produced of the farmers fixing to enable farmers<br>has optimum profit. However, the study will look into problem on how to<br>distribute work among members who consider themselves as equal. Furthermore,<br>the problem of how to maintain discipline, how to motivate member to work for<br>the society and how to achieve efficient management is to be insiders or<br>outsider, the problem especially is do the society hire outside person or do<br>members who will most likely not have the required training to manage the<br>society any how.</p><p>1.3 &nbsp; &nbsp;<b>Objectives<br>of the Study</b></p><p>i. &nbsp; &nbsp; &nbsp; To examine the impact of agricultural<br>marketing cooperatives on sales promotion.</p><p>ii. &nbsp; &nbsp; To determine the role of agricultural<br>cooperative in improving the intensive at farming activities.</p><p>iii. &nbsp; &nbsp; &nbsp; &nbsp;<br>To find out how capital hinder<br>agricultural cooperative development in the society.</p><p>1.4 &nbsp; &nbsp;<b>Research<br>Question</b></p><p>i. &nbsp; &nbsp; &nbsp; What are the impacts of agricultural<br>marketing cooperatives on sales promotion?</p><p>ii. &nbsp; &nbsp; &nbsp; What are the role of agricultural<br>cooperative in improving the intensives of farming activities?</p><p>iii. &nbsp; &nbsp; &nbsp; &nbsp;<br>How does low capital hinder agricultural<br>cooperative development in the society?</p><p>1.5 &nbsp; &nbsp;<b>Significance<br>of the Study</b></p><p>This study is<br>designed to help marketing cooperative societies over the problems related on<br>how to distribute work among members, and how to maintain discipline and how to<br>achieve efficient management.</p><p>The research<br>also intended to find possible solutions to the above mentioned problems by<br>giving recommendations on how to prevent the future occurrence. The research<br>aimed at finding the relevant contribution of cooperative society toward the<br>development of marketing in Nigeria.<br>It will be used to ascertain all basis fact needed.</p><p>At the end of<br>this research, the management of national achieves multi-purpose cooperative<br>society can consider the present problems facing the society. Scholars,<br>researchers and incoming student will benefit from these research work because<br>it will serve as a material to them with a view towards enhancing their<br>knowledge.</p><p>1.6 &nbsp; &nbsp;<b>Scope<br>of the Study</b></p><p>This study<br>will examine the impact of agricultural marketing cooperatives on sales<br>promotion. As a result, the product findings will be limited only to National<br>Archives Multi-Purpose Cooperative Society in Kaduna, generalization can only be made of<br>similar society with the same characteristics as the subject matter.</p><p>1.7 &nbsp; &nbsp;<b>Definition<br>of Terms</b></p><p>– &nbsp; &nbsp; &nbsp; &nbsp;<b><i>Cooperative Society: </i></b>Is defined as<br>an autonomous association of persons untied voluntarily to meet their common<br>economic social and cultural needs and aspiration through a jointly owned and<br>democratic control enterprises (ICA,<br>1995).</p><p>– &nbsp; &nbsp; &nbsp; &nbsp;<b><i>Member: </i></b>This is the registered name<br>of the person belonging to a particular cooperative society.</p><p>– &nbsp; &nbsp; &nbsp; &nbsp;<b><i>Organization: </i></b>This is a group of<br>person with a specific purpose who plan themselves to work together and benefit<br>from their effort.</p><p>– &nbsp; &nbsp; &nbsp; &nbsp;<b><i>Producer: </i></b>This refers to the members<br>that produce the farm produce.</p><p>– &nbsp; &nbsp; &nbsp; &nbsp;<b><i>Agricultural Cooperative: </i></b>Those<br>cooperatives that are engaged in agricultural activities ranging from<br>production, processing to marketing of agricultural produce.</p> <br><p></p>