Accounting for public relation expenses in nigeria corporate organization

Project Abstract

Public relations (PR) is a critical function in corporate organizations, playing a key role in managing relationships with stakeholders and shaping public perception. However, accounting for PR expenses poses challenges for organizations, especially in Nigeria. This research aims to explore the current practices and challenges faced by Nigerian corporate organizations in accounting for PR expenses. The study will utilize a mixed-methods approach, combining qualitative interviews with finance and PR professionals in Nigerian companies and quantitative analysis of financial reports. The qualitative interviews will provide insights into the strategies and methods used by organizations to account for PR expenses, as well as the challenges and limitations they encounter. The quantitative analysis will focus on examining the extent to which Nigerian companies disclose PR expenses in their financial statements and the impact of these expenses on financial performance. By comparing the practices of different companies across various industries, the research aims to identify best practices and recommendations for improving the accounting of PR expenses in Nigerian corporate organizations. The findings of this research are expected to contribute to the existing literature on accounting for PR expenses, particularly in the Nigerian context. By shedding light on the current practices and challenges faced by organizations, the study will provide valuable insights for finance and PR professionals, regulators, and policymakers. Overall, this research will help enhance transparency and accountability in financial reporting related to PR expenses in Nigerian corporate organizations. By improving the understanding of how PR expenses are accounted for and reported, companies can make more informed decisions and stakeholders can have greater confidence in the financial information provided by organizations.

Project Overview

<p> </p><p>INTRODUCTION</p><p><strong>1.1 BACKGROUND OF STUDY</strong></p><p>Public relation is the art of communication, which is applied to any sort of organization, commercial or public or non commercial sector. That is why it is far bigger than advertising or marketing.</p><p>It could also be said that the book of the said whole books of the world religion contain from of public relation, in that ancient scribes were seeking to create an understanding of their faith.</p><p>Today at airport’s airlines recognize by their logos and by the dress of their crew and other staff. This is often called corporate identity.</p><p>Also, public relation is the practice of planned and sustain effort to establish and maintain good will and mutual understanding further, public relation practices are the art and social science of analysis trends predicting their consequence, counseling organization leaders and implementing planned programme of action which will serve both the organization and public interest. The definition also embraces the public affair and social science aspect of an organization that is, its responsibility to public interest.</p><p><strong>1.1 STATEMENT OF PROBLEM</strong></p><p>It is noted earlier that essence of public relation in an organization is so efficiency because it make the report and relationship between the employee and to promote the profitability and growth of the organization. But in recent time in Nigeria, some corporation had been so corrupt, ordinarily, public relation can be classified into taxable and non taxable item. It becomes taxable if a corporation makes an expenses in form of welfare or to promote awareness for their company and non taxable if the company has taken bribe when workers are being recruited or employed, this could not be taxed in a country like Nigeria.</p><p>This corruption has eaten deep into their scarce resource. This research look at corporate organization Nigeria, to identify the cause of problem as whether the expense on public relation are taken or not. This study becomes more important at this time of economic recession and since it is the</p> <br><p></p>