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Marketing
Showing 1-750 of 889 Thesis
THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES (A CASE ST...
This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reve...
AN EVALUATION OF DISTRIBUTION STRATEGIES IN MARKETING OF PETROLEUM PRODUCTS (A CASE ...
The research topic “AN EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS†(A CASE STUDY OF NNPC, ABA DEPOT) was chosen ...
ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION...
The research work is meant to examine the extent at which advertising effectiveness can either draw people attention a particular project or how it ineffecti...
THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT (A CASE STUDY O...
Sales promotion is much more diverse than either personal selling or advertising firms defines it in different ways depending on what they want to achieve.Ass...
THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES (A CASE STUDY OF ...
Public relations as a marketing function is an extension of the societal marketing concept which focuses every marketing decision on customer satisfaction, an...
AN IN-DEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER IN ENUGU...
This research work is “An In-depth study on the Brand Switching Behaviour of Malta Drink Consumers†This study tends to establish the impact of t...
AN INVESTIGATION INTO MARKETING IMPLICATION OF STREET TRADING IN URBAN CENTERS...
This research was designed to investigate the marketing implication of street trading in Abia state urban areas, with Umuahia metropolis as a case study. This...
AN EVALUATION OF THE DISTRIBUTION STRATEGIES ADOPTED BY OANDO PLC FOR THE MARKETING ...
This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product. There was a pro...
AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING IN ENUGU METROPO...
This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the u...
IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES IN E...
The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All...
AN EVALUATION OF PRODUCT POSITIONING STRATEGIES IN THE CONSUMER PRODUCTS INDUSTRY IN...
This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc.The study seeks to find out how product positioning helps th...
E-Systems As Promotional Tools Of Advertisement In An Organization...
Advertising is one of the four major tools that companies employ to direct persuasive communication to the target audience through various media, in order...
A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY (A CASE STUDY OF ...
This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “3...
AN ANALYSIS OF THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMEN...
This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information syste...
“AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM†(A CASE ...
The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms ...
AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN T...
The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential cu...
ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA (A CASE STUDY OF UNL...
It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based ...
ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA (A CASE STUDY OF UNL...
It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based ...
EFFECTS OF TELEVISION ADVERTISING IN CONSUMER BEHAVIOUR (A CASE STUDY OF IMO DETERMI...
This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the mean...
EFFECTS OF TELEVISION ADVERTISING IN CONSUMER BEHAVIOUR (A CASE STUDY OF IMO DETERMI...
This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the mean...
EFFECTS OF TELEVISION ADVERTISING IN CONSUMER BEHAVIOUR (A CASE STUDY OF IMO DETERMI...
This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the mean...
THE IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER GOODS IN NIGERIA...
The impact of Road Transportation has proved to the only logical basis for the sustenance of the educational services such as Federal polytechnic Nekede Owerr...
EMPLOYEE BENEFITS AND ITS EFFECT ON EMPLOYEE PRODUCTIVITY (A CASE OF FIRST BANK OWER...
Many factors contribute to an organization’s success in accomplishing its mission and objectives, but none more than the employer’s greatest ass...
ENTREPRENEURIAL STUDYING OF A GOAT IN PRODUCTION IN IDEATO SOUTH L.G.A...
This study is entrepreneurial studying of a goat in production in ideato south l.g.ausing primary data from 18 commercial goat farms in different states. It h...
EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCT IN EDUCATIONAL SECTOR...
The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both th...
THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION (A STUDY OF MARKSON CHEMICAL INDU...
This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. The term test...
THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVI...
This work as on the promotional strategies for the marketing of educational services in Imo state (a case study of Federal polytechnic Nekede, Owerri) and con...
GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN NIGE...
The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims pr...
THE INFLUENCE OF PACKAGING AS A PROMOTIONAL TOOL IN THE DETERGENT INDUSTRY (A CASE S...
This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc Aba as a case study ...
IMPACT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA (A STUDY OF NIGERIA BOTT...
It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based ...
