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Marketing
Showing 1-660 of 889 Thesis
The influence of customer relationship management on the sales of kfc products...
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The role of marketing research in the planning and development of a new product...
<p> <em>This research work is on role of marketing research, planning and development of a new product, a case study of Nigeria Bottling Company ...
Outsourcing as a strategy for reducing overhead costs...
<p> </p><p>Thesis on outsourcing as a strategy for reducing overhead cost in selected banks in Lagos</p><p>This investigated th...
Product differentiation as a survival strategy in a competitive marketing environmen...
<p> The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the co...
Product failure: the causes and effects on the nigerian economy ...
<p> This study is designed to evaluate the causes and effect of product failure on the Nigerian Economy. Product is a vital component of the ...
The impact of promotional activities on the purchase of a company’s product...
<p> </p><p><em>This research seeks to explore “The impact of promotional activities on the purchase of company’s product ...
The importance of branding and packaging as a means of sales promotion in an organiz...
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The importance of packaging as a promotional tool in the marketing of consumer drink...
<p> <em>This research was conducted to examine the importance of packaging as a marketing tool for marketing of consumer drinks and food &nbs...
The importance of packaging as a promotional tool in the marketing of consumer drink...
<p> <em>This research was conducted to examine the importance of packaging as a marketing tool for marketing of consumer drinks and food &nbs...
The importance of packaging as a tool for implementing a company marketing programme...
<p> <em>The purpose of set up a business is to achieve set objective. To achieve objective, a lot of activities are involved such as packaging, p...
Importance of promotion as a component in the marketing mix element on profitability...
<p> <em>This research work is directed at analyzing the importance of promotion as a component in the marketing mix on service -organization (IJB...
The role of sales promotion on the profitability of a firm’s product in a depr...
<p> <em>The aim of this study is to evaluate the impact of sales promotion on the profitability of a firm’s product in a depressed economy....
The significance of advertising in the management of business organization...
<p> This study aims at analyzing the significance of advertising in the management of business organization using selected small business organization....
The significance of product quality in the marketing of soft drink...
<p> The primary aim of this project is too critically’ examine how the Significance of Product Quality in the Marketing of Soft Drink. To achieve...
The significance of price in consumer purchase decision...
<p> <em>The objective of this project include the examination of the importance of price in consumer purchase decision using Mr. Biggs Plaza as a...
The significance of marketing planning in a business organization...
<p> <em>This study boarders on the significance of marketing planning in a business organization. Primary and secondary data were collected using...
The significance of distribution in the marketing of consumer goods...
<p> <em>The researcher highlighted to investigate the significant of distribution in the marketing of consumers goods. Also is the reference of t...
The effect of culture on consumers buying behaviour...
<p> <em>The study was designed to investigate the effect of culture on consumers buying behaviour. The main aim is to determine the promotional s...
The effect of packaging on consumer buying decision...
<p> The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know t...
The effect of packaging on the sales of a company’s product...
<p> <em>This project work focuses on the effect of packaging on sales of company’s products with Guinness Nigeria Plc Benin City as a case ...
The effect of promotional activities on the consumption of a company product...
<p> <em>This research work is to investigate the impact of promotional activities on the consumption of a company’s product using MTN Niger...
The effect of purchasing and supply activities in construction industry ...
<p> This project work titled the effect of purchasing and supply activities in construction industry. Its main objective is to find out if purchasing a...
Effect of television advertisement on buying behaviour with regards to household nec...
<p> <em>This study examined the effect of television advertisement on buying behaviour with regards to household necessity, a case study of women...
The effectiveness of advertising on the marketing of consumes’ product...
<p> <em>This research work was carried out to examine the effectiveness of advertising in the marketing of consumers’ product using Nestle ...
The effects of sales promotion on consumer buying decision...
<p> <em>This research was under taken to elicit the effect of sales promotion on consumer buying decision using Coca-Cola Bottling Company as a c...
The impact of advertising on the buying habit of rural dwellers...
<p> <em>This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as ...
The impact of advertising on the consumption of noodle foods...
<p> <em>The rate of consumption of a particular product is not only determined by the desire of the consumer but also by the level of adverting o...
The impact of marketing information system on managerial decision making...
<p> <em>This project looks at the impact of marketing information system on decision making in an organization, case study of Coca-Cola Plc Benin...
The impact of product quality on consumer brand loyalty...
<p> <em>This research revealed extensively the impact of product quality on consumer brand loyalty. The main purpose was to find out the impact o...
