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Marketing
Showing 1-660 of 853 Thesis
Service delivery and customer satisfaction in transport business...
<p> <em>This study is set out to examine the nature of service delivery and customer satisfaction in transport businesses. The purpose of this st...
Significance of personal selling in the marketing of detergent...
<p> <em>The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever ...
Significance of price in introduction of new product...
<p> The topic titled “Significance of price in introduction of a new product” was chosen to examine the relevance of price in the introduct...
Significance of price on the sales of new product...
<p> <em>This project aims at examining the significance of price in sales of new produce and as a profit planning for a general phenomenon in an ...
Strategies for marketing a new product in a saturated market...
Abstract: Marketing a new product in a saturated market presents unique challenges that require innovative and strategic approaches. This research project expl...
The effect of advertising on the sales of toothpaste...
<p> <em>This project is titled the effect of advertising on the sales of toothpaste using herbal toothpaste as a case study. The objective is to ...
A study of the product distribution system in the brewery industry...
<p> This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery ...
An appraisal of marketing mix application in retail businesses...
<p> <em>This research work shall determine whether or not the principles of marketing as being taught theoretically is applied in the retail Busi...
Effect of marketing planning on the performance of service organization...
<p> <em>This research study outlined the effect of Marketing Planning a performance services organization. Suggest possible remedies to correct s...
The effects of packaging on sales of consumer product...
<p> This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at asses...
Going beyond just advertising and its impact to sales turnover of a company...
Abstract: Advertising has long been recognized as a crucial component of a company's marketing strategy, playing a significant role in creating brand awareness...
Impact of advertising on the purchase of etisalat recharge cards ...
<p> This research work identified and analyzed the impact of advertising on the purchase of Etisalat recharge cards, a case study of Auchi Metropolis. ...
Impact of sales promotion on the marketing of soft drinks...
<p> <em>The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7-up bottl...
Importance of product life cycle in marketing organization ...
<p> The importance of the product life cycle in marketing cannot be over-emphasized. The rate of product failure in marketing is alarming amount 50% of...
Influence of advertisement in consumer’s buying behaviour ...
<p> <em>Most firms pay much for advertisement, with the aims of increase in sale and profit. The question then is does increase in advertisement ...
Influence of pricing strategy on the sales of new product...
<p> </p><p><em>This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization that ne...
Marketing of petroleum products...
<p> This project is aimed at examining how petroleum products are marketed and the problems associated in doing so. The objectives of this work among o...
Impact strategic marketing in nigerian banks...
<p> </p><p>The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All Stat...
Guerrilla marketing for improving performance of marketing of hotel services in nige...
<p> The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. ...
The effect of test marketing on product innovation...
<p> This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. T...
Effects of television adverting in consumer behaviour...
<p> This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understa...
Effectiveness of strategic marketing in nigerian banks ...
Abstract: This research project aims to investigate the effectiveness of strategic marketing in Nigerian banks. The Nigerian banking sector has experienced sig...
Effective branding decision and customers choice of beverage...
Abstract: The success of beverage brands in the market is highly influenced by the effectiveness of branding decisions made by companies. Branding plays a cruc...
Effects of job satisfaction on employee performance...
Abstract: Employee job satisfaction is a critical component of organizational success as it directly impacts employee performance. This study aims to investiga...
Automatic in business organization...
<p> The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize profit. In view of t...
An evaluation of sales promotion in increasing the levels of network patronage in th...
<p> The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and p...
An appraisal of the distribution strategies of ice cream firm...
<p> <em>The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encounte...
An appraisal of the distribution strategies of ice cream firm...
<p> <em>The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encounte...
An analysis of the impact of marketing information system in new planning developmen...
<p> <em>This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that market...
A critical study of the impact of advertising on consumers patronage ...
Abstract: Advertising plays a significant role in shaping consumer behavior and influencing their patronage decisions. This study aims to critically examine th...
