Marketing Postgraduate Thesis Topics & Research Materials

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Marketing

Showing 1-540 of 900 Thesis

Marketing. 3 min read

Eva soap advertising and ikot ekpene consumer’s purchasing habits...

<p> This work was carried out in order to find out Eva soap advertising and Ikot Ekpene consumer’s purchasing habits. The objective of the resear...

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Marketing. 2 min read

The impact of billboard advertising in the sale of tobacco in nigeria (a case study ...

<p> This research work, “The Impact of Billboard Advertising in the Sale of Tobacco in Nigeria, (A case study of Imo State)”. It is an out...

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Marketing. 2 min read

The relevance of advertising as a determinant of customer patronage in the fast food...

<p> The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early i...

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Marketing. 2 min read

The impact of billboard advertising in the sale of tobacco in nigeria (a case study ...

<p> This research work, “The Impact of Billboard Advertising in the Sale of Tobacco in Nigeria, (A case study of Imo State)”. It is an out...

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Marketing. 4 min read

The relevance of advertising as a determinant of customer patronage in the fast food...

<p> The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early i...

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Marketing. 3 min read

Promotion as a strategy of manufactures tools for consumers loyality (a case of maka...

<p> <em>This project is designed to give an insight on the influence of sales promotion on consumers &nbsp; loyalty with reference to makegun...

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Marketing. 2 min read

Marketing planning as a means of achieving increase in market share in ingeria...

<p> </p><p><em>Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist...

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Marketing. 4 min read

Marketing of hotel in enugu metropolis...

<p> </p><p><em>This research was carried to find out the “marketing of hotel service in Enugu metropolis” using Mac Davos...

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Marketing. 2 min read

Management of public enterprises in nigeria: a case study of nta,...

<p> Management in all ramifications has been noted as a critical and indispensable element in all organizations. Nevertheless, public enterprises are i...

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Marketing. 4 min read

Assessment of the suitability of ergonomic specification in the control of industria...

<p> </p><p>Ergonomics specification is an effective approach to reducing the number and severity of these work-related injuries. Ergonomics...

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Marketing. 3 min read

Automatic in business organization a study of maris supermarket...

<p> </p><p>The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize p...

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Marketing. 2 min read

An evaluation of sales promotion in increaseing the levels of network patronage in t...

<p> The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and p...

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Marketing. 3 min read

An appraisal of the distribution strategies of ice cream firm” (a case study o...

<p> <em>The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encounte...

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Marketing. 3 min read

A study of the product distribution system in the brewery industry (a case study of ...

<p> </p><div>This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries ...

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Marketing. 3 min read

he impact of promotional strategy on sales and profit...

<p> </p><p>The complexity posed by the present global business environment especially the tragic failure of meeting the corporate objective...

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Marketing. 4 min read

The impact of personal selling on sales volume performance of a manufacturing compan...

<p> </p><p>The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Mos...

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Marketing. 2 min read

The effect of sales promotion as a survival strategy in the marketing of a company&r...

<p> </p><p><em>The purpose of this project work is carried out to investigate and evaluate the effect of sales promotion as a surviva...

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Marketing. 4 min read

Sales territorial management in the brewery industry...

Abstract: Sales territorial management plays a crucial role in the success of companies operating in the brewery industry. This research project aims to explor...

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Marketing. 4 min read

Relationship marketing: a necessary tool for organisational performance...

<p> </p><p>An organization ability to enjoy long term competitive advantage is closely related to its capacity to win and retain customers....

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Marketing. 2 min read

Significance of personal selling in the marketing of detergent...

<p> <em>The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever ...

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Marketing. 3 min read

The marketing strategy and consumer purchase behavior…...

Abstract: This research project aims to investigate the relationship between marketing strategy and consumer purchase behavior. The study seeks to understand h...

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Marketing. 2 min read

Product quality as a basis for consumer’s patronage...

Abstract: The relationship between product quality and consumer patronage is a critical area of study in marketing and consumer behavior research. This researc...

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Marketing. 3 min read

Application of marketing concept in the nigeria public sector industry…...

<p> Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry...

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Marketing. 4 min read

Product differentiation as a survival strategy in a competitive marketing environmen...

<p> &nbsp;The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because...

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Marketing. 3 min read

The influence of customer relationship management on the sales of kfc products...

Customer Relationship Management (CRM) plays a vital role in influencing sales for businesses across various industries. This research focuses on understanding ...

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Marketing. 3 min read

Effects of packaging on sales of consumer product...

<p> This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at asses...

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Marketing. 4 min read

Effect of advertising on a company’s product...

<p> <em>The purpose of the project, Effect of Advertising on a Company’s Product. The aim of the project is to explicate more light on the ...

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Marketing. 4 min read

Securing customers patronage through product innovation in new beverages nigeria lim...

<p> Every business will die if they don’t every business will die or lose its grounds on the market if it does not recognise the effect of new t...

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Marketing. 2 min read

The significance of brand positioning in marketing activities...

Brand positioning is a critical aspect of marketing activities that significantly influences the success of a company's products or services. This research aims...

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Marketing. 3 min read

The significance of marketing planning in a business organization…...

<p> <em>This study boarders on the significance of marketing planning in a business organization. Primary and secondary data were collected using...

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