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Marketing
Showing 1-0 of 900 Thesis
A Digitally-Driven Value Co-Creation Framework for Consumer Trust...
The study addresses the growing erosion of consumer trust in digital marketplaces where value is increasingly co-created through interactions among firms, platf...
Impact of AI-driven Personalization on Customer Loyalty: A Case Study of Starbucks ...
This study examines how AI-driven personalization strategies influence customer loyalty within the coffeehouse sector, focusing on Starbucks as a case study to ...
Comparative Analysis of Personalization Strategies Across E-commerce Segments ...
This study investigates how personalization strategies influence consumer engagement, trust, and conversion across distinct e-commerce segments, addressing the ...
Personalized AI-Driven Brand Loyalty Prediction for E-Commerce ...
The rapid expansion of online retail platforms and the ubiquity of personalized experiences have intensified competition for customer loyalty in e-commerce, yet...
The Impact of Social Commerce on Brand Equity in Emerging Markets...
The rapid growth of social media platforms and the proliferation of user-generated content have redefined how consumers interact with brands, particularly in em...
Design, implement and evaluate personalized video ads for mobile shoppers...
The rapid growth of mobile commerce and the ubiquity of video-enabled devices have intensified consumer exposure to personalized advertising, yet evidence on th...
A Value Co-Creation Framework for Brand Community Engagement ...
This study investigates how value is co-created within brand communities and how such co-creation drives engagement, loyalty, and advocacy in contemporary digit...
Smartphone Brand Communities and Consumer-Brand Trust Dynamics in India ...
This study investigates how smartphone brand communities in India shape consumer-brand trust dynamics and subsequent brand engagement, purchase intention, and l...
Comparative Analysis of Influencer Marketing Effectiveness Across Generations 18-65...
This study investigates how influencer marketing effectiveness varies across age cohorts spanning 18 to 65 years, addressing the gap in cross-generational insig...
Personalized AI Marketing Chatbots for Retail Experience Enhancement...
The rapid digitization of consumer retail interactions has intensified the need for intelligent, context-aware communications that enhance shopper experience wh...
Impact of Social Media Influencers on Local Brand Loyalty in Retail Chains ...
The rapid rise of social media as a marketing channel has transformed consumer-brand interactions, yet the extent to which local retailers benefit from influenc...
Smartphone App Gamification for Consumer Engagement and Brand Loyalty: A Field Study...
Mobile app gamification has become a strategic mechanism to enhance consumer engagement and foster brand loyalty in competitive retail ecosystems. Yet, empirica...
A Valence-Driven Framework for Sustainable Brand Loyalty Formation...
This study examines how valence-driven cues influence sustainable brand loyalty formation in consumer markets characterized by increasing information volatility...
Brand Co-Creation in Local Markets: A Case Study of Ethiopian Coffee Cooperatives...
This study investigates how brand co-creation activities within Ethiopian coffee cooperatives influence perceived brand equity, member engagement, and market pe...
Comparative Study of Social Media Ads vs. Influencer Marketing Efficiency Across Mar...
The rapid evolution of digital marketing channels has amplified the need to understand comparative effectiveness of paid social media advertising and influencer...
Personalized Digital Retail Assistants via AI for Omnichannel Engagement...
The rapid evolution of digital retail environments necessitates intelligent, platform-agnostic tools capable of delivering seamless and personalized customer ex...
Impact of Social Media Influencers on Brand Trust and Purchase Intentions in Fashion...
The rapid proliferation of social media platforms has transformed consumer-brand interactions, yet the mechanisms by which social media influencers shape brand ...
Design, implement, and evaluate a sustainable influencer marketing framework for SME...
The rapid rise of digital platforms has intensified competitive pressure on small and medium-sized enterprises (SMEs) to leverage influencer marketing while mai...
A Consumer-Brand Value Co-Creation Framework in Digital Markets...
In digital markets, consumer-brand value co-creation emerges as a pivotal mechanism through which brands and users jointly generate perceived value, yet there r...
Impact of AI-Driven Personalization on Retail Banking Customer Experience...
The rapid digital transformation of retail banking has heightened customer expectations for personalized experiences, yet banks' deployment of AI-driven persona...
Comparative Impact of Social Media Ads on Brand Loyalty Across Generations...
This study investigates how social media advertising differentially influences brand loyalty across generations in a digitally saturated consumer landscape, add...
AI-Driven Personalization Strategies to Enhance Customer Engagement in Ecommerce...
The rapid growth of ecommerce platforms and the increasing competition within the digital marketplace have necessitated the adoption of advanced technologies to...
Impact of Social Media Influencers on Youth Purchase Intentions...
In an era characterized by the pervasive influence of social media, the role of social media influencers (SMIs) has emerged as a significant factor shaping yout...
Design and evaluate an influencer marketing campaign's impact on brand engagement...
In the rapidly evolving landscape of digital marketing, influencer engagement has emerged as a pivotal strategy for enhancing brand visibility and consumer inte...
A Consumer Engagement Framework for Sustainable Brand Loyalty in Digital Marketing...
In the rapidly evolving landscape of digital marketing, fostering sustainable brand loyalty through effective consumer engagement has become a critical challeng...
The Impact of Social Media Influencers on Consumer Loyalty in the Fashion Retail Sec...
In the contemporary fashion retail sector, social media influencers have become pivotal in shaping consumer perceptions, engagement, and brand loyalty, yet the ...
Comparative Analysis of Digital Marketing Strategies in E-commerce and Brick-and-Mor...
The rapid proliferation of digital technologies has transformed retail environments, prompting a need to analyze and compare the effectiveness of digital market...
AI-Driven Personalization Strategies for Enhancing E-Commerce Customer Engagement...
The rapid proliferation of e-commerce platforms has intensified the need for personalized customer experiences to foster engagement, loyalty, and increased sale...
Impact of Social Media Influencers on Young Consumers' Purchase Intentions...
The pervasive growth of social media platforms has significantly transformed marketing practices, particularly through the emergence of social media influencers...
Design and evaluate a personalized AI-driven marketing campaign for e-commerce succe...
The rapid expansion of e-commerce platforms has heightened the need for innovative marketing strategies that effectively engage consumers and drive sales amidst...
