Project Abstract

Abstract
This research project investigates the various factors that influence customer satisfaction in the context of online retailing, focusing specifically on E-commerce platforms. The study aims to provide valuable insights into the key determinants that impact customer satisfaction in the online retail sector, with a view to enhancing the overall customer experience and driving business success. The research methodology involves a comprehensive literature review to identify relevant theories and findings in the field of customer satisfaction and online retailing. Additionally, primary data will be collected through surveys and interviews with customers of selected E-commerce platforms to gather their perspectives and feedback on their satisfaction levels. The study is structured into five main chapters. Chapter One provides an introduction to the research topic, including the background of the study, problem statement, objectives, limitations, scope, significance, and the structure of the research. Chapter Two presents a detailed literature review encompassing ten key areas related to factors influencing customer satisfaction in online retailing, drawing on existing research and theories in the field. Chapter Three outlines the research methodology, detailing the research design, data collection methods, sampling techniques, data analysis procedures, and ethical considerations. In Chapter Four, the research findings are extensively discussed, highlighting the key factors identified through data analysis that significantly influence customer satisfaction in online retailing. The chapter delves into the implications of these findings for E-commerce platforms and presents recommendations for improving customer satisfaction levels. Finally, Chapter Five offers a conclusion and summary of the research, summarizing the key findings, discussing the implications for theory and practice, and suggesting areas for future research. Overall, this research project aims to contribute to the existing body of knowledge on customer satisfaction in online retailing, with a specific focus on E-commerce platforms. By identifying and analyzing the factors that impact customer satisfaction, this study seeks to provide valuable insights for E-commerce businesses to enhance their customer experience strategies and drive competitive advantage in the rapidly evolving digital marketplace.

Project Overview

The research project titled "Analysis of Factors Influencing Customer Satisfaction in Online Retailing: A Case Study of E-commerce Platforms" aims to delve into the intricate relationship between various factors and customer satisfaction in the realm of online retailing. With the exponential growth of e-commerce platforms in recent years, understanding what drives customer satisfaction is crucial for businesses to thrive in the competitive online marketplace. This study specifically focuses on e-commerce platforms as they serve as the primary interface between online retailers and customers, making them a pivotal point for investigating customer satisfaction dynamics. The project will explore a wide range of factors that can influence customer satisfaction in online retailing, including website usability, product variety, pricing strategies, customer service quality, delivery speed, and overall shopping experience. By conducting a comprehensive analysis of these factors, the research aims to provide valuable insights into how online retailers can enhance customer satisfaction and loyalty, ultimately leading to increased sales and business growth. Utilizing a case study approach, the research will delve into specific e-commerce platforms to examine how these factors manifest in real-world settings. By analyzing data from customer reviews, surveys, and transaction records, the study will identify patterns and trends that shed light on the most critical factors impacting customer satisfaction in online retailing. Overall, this research project seeks to contribute to the existing body of knowledge on customer satisfaction in online retailing by providing a detailed analysis of the key factors at play. The findings of this study are expected to offer practical recommendations for e-commerce businesses to optimize their strategies and improve customer satisfaction, thereby fostering long-term success and sustainability in the dynamic online retail landscape.