Project Abstract

Abstract
This research study investigates the impact of social media on political campaigns and citizen engagement in the contemporary digital age. With the widespread use of social media platforms such as Facebook, Twitter, Instagram, and YouTube, political actors have recognized the potential of these platforms to reach and engage with a larger audience. This study aims to explore the various ways in which social media has transformed the landscape of political campaigning and how it has influenced citizen engagement and participation in the political process. The research begins with an introduction that provides an overview of the topic and outlines the significance of studying the impact of social media on political campaigns and citizen engagement. The background of the study offers a theoretical framework that contextualizes the research within existing literature on social media and politics. The problem statement highlights the gaps in current research and identifies the need to understand the effects of social media on political communication. The objectives of the study are to analyze how social media platforms are used in political campaigns, assess the effectiveness of social media in reaching and engaging citizens, and examine the implications of social media on citizen participation in politics. The limitations of the study are also discussed, acknowledging constraints such as sample size and data availability. The scope of the study is defined to focus on political campaigns and citizen engagement in the context of social media platforms. The literature review in this research covers ten key themes related to social media and political campaigns, including the role of social media in shaping political discourse, the use of social media for mobilizing supporters, and the impact of social media on political polarization. The research methodology section outlines the approach and methods used in the study, including data collection techniques, sampling methods, and data analysis procedures. The findings of the study are presented in the discussion section, which includes seven key items that highlight the various ways in which social media has influenced political campaigns and citizen engagement. These findings are analyzed in relation to the research objectives and existing literature on the topic. The conclusion summarizes the key findings of the study and offers insights into the implications of social media on political communication and citizen participation. In conclusion, this research contributes to the growing body of literature on social media and politics by providing a comprehensive analysis of the impact of social media on political campaigns and citizen engagement. The findings of this study have important implications for understanding the role of social media in shaping modern political communication and mobilizing citizens in the digital age.

Project Overview