Project Abstract

ABSTRACT This study aims to investigate the influence of foreign music on the lifestyle of Nigerian youths, with a focus on the city of Warri, Delta State. The Nigerian music industry has seen a significant influx of foreign music genres, particularly from the United States, in recent years. These genres have gained widespread popularity among Nigerian youths, shaping their preferences and behaviors. This research seeks to explore how exposure to foreign music impacts the lifestyle choices of young people in Warri. The study will employ a mixed-methods approach, combining surveys and interviews to gather data from a sample of youths in Warri. The survey will assess the frequency of listening to foreign music, preferences for specific genres, and the influence of foreign music on various aspects of their lifestyle, such as fashion, language use, social interactions, and cultural practices. The interviews will provide in-depth insights into the reasons behind their preferences and the extent to which foreign music shapes their identity and behaviors. Through the analysis of survey data and thematic analysis of interview transcripts, this research aims to identify patterns and trends in how foreign music influences the lifestyle of Nigerian youths in Warri. The findings will contribute to the existing literature on the impact of music on youth culture and provide valuable insights for music scholars, sociologists, and policymakers. The results of this study are expected to reveal the significant role that foreign music plays in shaping the lifestyle of Nigerian youths in Warri. By understanding the motivations and effects of engaging with foreign music, stakeholders can develop strategies to promote the positive aspects of cultural exchange while mitigating potential negative consequences. This research also has implications for the Nigerian music industry, as it sheds light on the dynamics of cultural globalization and the adaptation of foreign music in local contexts. Overall, this study seeks to deepen our understanding of how foreign music influences the lifestyle choices of Nigerian youths in Warri, Delta State. By exploring the nuances of this phenomenon, we can gain valuable insights into the cultural dynamics of music consumption and its impact on youth identity and behavior.

Project Overview

INTRODUCTION

1.1   BACKGROUND TO THE STUDY

The advent of foreign music like the hiphop, Reggae, Rock & Roll, R & B, rap, jazz etc in Nigeria has been a welcome phenomenon, while some people believe it has created a massive and unappealing change in the life of the youths, insisting it’s slowly but surely wiping out the Nigerian culture coupled with the perception that the whole world is emulating America in a lot of ways, and Nigeria is no exception (Leadership Newspaper, 2014).

It is a known fact that in the 21st century, young Nigerians frequently cite Jay-Z and other foreign artist as their favorite artist. American musics has provided a blueprint for the rest of the world to appropriate and build new cultural formations that manifest in music and identity. Yet, the subtitle of Jay-Z’s Blueprint 2 album, “The Gift and The Curse” is an apt description for the complexity of the relationship between African American culture and Nigerian youth identity, which also impacts Nigerian popular music (Adeolu, 2011).

The foreign music culture has affected the way many young people and even the elderly see themselves in Nigeria. Many female contemporary musicians want to be like Beyonce, Rihanna, Jennifer Lopez, Nicky Minaj, etc. They put on skimpy clothes that expose all their natural endowments, ignoring the kind of society they belong. They move around in shorts that could pass as underwear for men.Their male counterparts put on clothes that don’t correspond with the weather just because they want to appear cool.Still, to some extent, the personal style of Nigerian music artistes is quite distinct. For example, Phyno, who is known for weaving the Igbo dialect into his music, has endeared fans all over the world with his funky hairstyle and skinny pants. On the other hand, Olamide, from the yoruba cultural setting, usually has a mix of western and local outlook in his dressing and this goes a long way to influence the lifestyle of their fans.

Many Nigerian artistes, as mentioned earlier, strive to be like foreign entertainers, at the expense of their own cultural values and modes of expression. When they put down lyrics, they are usually replete with words and expressions quite alien to the conservative society they belong. While technology has enhanced acceptability of otherwise strange phenomenon, many Nigerians frown at the continued denudation of our culture.

Warri is a city in Delta State, Nigeria. It is an oil hub in Southern Nigeria and houses an annex of the Delta State Government House. It served as the colonial capital of the then Warri Province. It shares boundaries with Ughelli/Agbarho, Sapele, Okpe, Udu and Uvwie although most of these places, notably Udu, Okpe and Uvwie, have been integrated to the larger cosmopolitan Warri. Osubi houses an airport that serves the city. Effurun serves as the gateway to and the economic nerve of the city. Towns in the Warri metropolis include: Ogbe-Ijo, Aladja, Ekurede Itsekiri, Jakpa, Ubeji, Ugbuwangue, Ifie-Kporo, Egbokodo Itsekiri, Ajamimogha, Pessu, Koko, Ugbolokoso, Ugborodo, Ajagbodudu, Iyara, Ode-Itsekiri (Big Warri), Osubi, Effurun, Enerhen, Ugborikoko, Agbarho, Deco, Okuokoko, Ebrumede, DSC Township, Ugbomro, Edjeba, Ekurede-Urhobo, Okere, Agbassa, Ogidigben, Gbaramatu, among others.

The city of Warri has a unique history that has not been documented well enough by historians. The name Warri province was once applicable to the part of an area now called Delta State under the Colony and Protectorate of Southern Nigeria. Its boundary in the Northeast was Sapele/Udu creek near Ughelli and Aboh, with Forçados River in the Southeast and Jameson Creek in the Southwest which later changed to Delta Province. Warri city is one of the major hubs of petroleum activities and businesses in the southern Nigeria. It is a commercial capital city of Delta State, with a population of over 311,970 people according to the national population census figures for 2006. The city is one of cosmopolitan cities in southern Nigeria comprising originally of Urhobo, Itsekiri and Ijaw people. Warri is predominantly Christian with mixture of African traditional religions like most of the Southern Nigeria. The city is known nationwide for its unique Pidgin English (Wikipedia, 2015).

1.2   STATEMENT OF THE PROBLEM

In Nigeria today,the youths have become a brain washed set of youths who think more of other peoples culture of such music aired on various satelite media that are produced overseas. About 97 percent of such foreign music have violent and romantic traits. Many Nigerian youth get their phones and other personal digital assistants (PDAs) like MP3, Ipad loaded with thousands of foreign musicwhich might contain thousand of death and heartbreaks, heard harsh and brutal languages “fuck you”, a son of bitch, nigger men and kiss my ass etc. It is also believe to have influence dressing and has contributed to behavioral changes in youths in general. However, the researcher is examining the influence of foreign music on the lifestyle of Nigeria youth with special; focus on Warri, Delta State.

1.3   OBJECTIVES OF THE STUDY

The following are the objectives of this study:

1. To examine the influence of foreign music on the lifestyle of Nigeria youth.
2. To examine the morality of the foreign music content.
3. To determine the level of acceptance of foreign music by Nigerian youths.

1.4   RESEARCH QUESTIONS

1. What is the influence of foreign music on the lifestyle of Nigeria youth?
2. What is the level of morality of the foreign music content?
3. What is the level of acceptance of foreign music by Nigerian youths?

1.5   HYPOTHESIS

HO: Foreign music does not influence the lifestyle of Nigerian youths.

HA: Foreign music does influence the lifestyle of Nigerian youths.

1.6   SIGNIFICANCE OF THE STUDY

The following are the significance of this study:

1. The outcome of this study will educate the Nigerian general public on the influence of the foreign music on the lifestyle of Nigerian youths.
2. This research will also serve as a resource base to other scholars and researchers interested in carrying out further research in this field subsequently, if applied will go to an extent to provide new explanation to the topic.

1.7   SCOPE/LIMITATIONS OF THE STUDY

This study on the influence of foreign music on the lifestyle of Nigeria youth will cover the content of popular foreign music in Nigeria with a view of identifying the lifestyle changes it causes on the youths.

LIMITATIONS OF STUDY

Financial constraint– Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview).

Time constraint– The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work.

REFERENCES

Adeolu, A.J. (2011): Effect of Hiphop on the attitude of Teenagers. Journal of Social Research, 5(4)