<p>Title page — – – – – – – – – – – i <br><br>Declaration — – – – – – – – – – -ii<br><br>Approval page — – – – – – – – – – -iii<br><br>Dedication — – – – – – – – – – -iv<br><br>Acknowledgement — – – – – – – – – -v <br><br>Table of content — – – – – – – – – -vi Abstract — – – – – – – – – – – -vii<br></p>
1.1 Background to the study
Communication is the most general form of interpersonal interaction required for decision-making and interpersonal influence in organizations.To this end, the second half of 20th century brought a tradition of communication research and practice geared toward Third World development needs, an area that has come to be known as development communication (Melkote and Steeves, 2001:1).The objective of development communication professionals is to work with the individuals and communities at the grassroots so that they may eventually enter and participate meaningfully in the political and economic processes in their communities/societies. This calls for grassroots organizing and communicative social action on the part of the poor, women, minorities, and others who have been consistently and increasingly marginalized in the process of social change; all of which result to poverty (Pg.117).
The effect of poverty is obvious as many lives are battered, happiness stifled, creativity destroyed and freedom limited. The consequence of this povertyalso includesshortage of income,lack of schools, absence of health facilities, and unavailability of medicines, the subjugation of women, hazardous environmental features, and lack of jobs.
Unfortunately, many governmentsin developing countries have attributed povertyto lack of wealth rather than misappropriationof wealth by few powerful individuals in the communities. Thus, the government‘s bent on seeking for international donors not minding thatin a country like Nigeria with huge talents and mineralresources there is enough to go round if good governance thrives.
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