Project Abstract

Abstract
This research project delves into the critical analysis of the impact of social media on political discourse, with a specific focus on the 2020 Presidential Election. The study aims to investigate how social media platforms have influenced political communication and discourse during this significant electoral event. The research employs a case study approach to explore the multifaceted role of social media in shaping political narratives, public opinion, and engagement among voters. Chapter one provides an introductory framework for the study, establishing the background of the research and presenting the problem statement that motivates the investigation. The objectives of the study are outlined to guide the research process, along with a discussion of the limitations and scope of the study. The significance of the research is highlighted, emphasizing the relevance of understanding the impact of social media on political discourse in the context of a presidential election. Additionally, the chapter presents the structure of the research and defines key terms used throughout the study. Chapter two comprises a comprehensive literature review that examines existing scholarship on the relationship between social media and political discourse. The review encompasses ten key themes, including the role of social media in political communication, the influence of social media on public opinion, and the challenges of regulating political discourse on digital platforms. Chapter three details the research methodology employed in this study, outlining the research design, data collection methods, sampling techniques, and data analysis procedures. The chapter also discusses ethical considerations and potential biases in the research process, ensuring the rigor and validity of the study findings. Eight key components are explored to provide a robust methodological framework for the investigation. Chapter four presents a thorough discussion of the research findings, analyzing the data collected during the study. Seven key items are examined, shedding light on the ways in which social media platforms have influenced political discourse during the 2020 Presidential Election. The chapter delves into the implications of these findings, offering insights into the evolving landscape of political communication in the digital age. Chapter five serves as the conclusion and summary of the research project, encapsulating the key findings, implications, and contributions of the study. The chapter concludes with recommendations for future research and practical applications of the research findings in understanding and navigating the complex dynamics of social media influence on political discourse. In conclusion, this research project provides a comprehensive analysis of the impact of social media on political discourse, offering valuable insights into the evolving landscape of political communication in the digital age. By focusing on the 2020 Presidential Election as a case study, this study contributes to a deeper understanding of the role of social media in shaping political narratives and public engagement.

Project Overview