Chapter 1

: Introduction 1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms

Chapter 2

: Literature Review 2.1 Overview of Social Media Influencers
2.2 Brand Perception in Mass Communication
2.3 Consumer Behavior and Decision Making
2.4 Impact of Influencer Marketing on Brands
2.5 Social Media Engagement and Brand Loyalty
2.6 Measurement Metrics for Influencer Marketing
2.7 Ethics and Regulations in Influencer Marketing
2.8 Case Studies on Successful Brand-Influencer Collaborations
2.9 Challenges Faced by Social Media Influencers
2.10 Future Trends in Influencer Marketing

Chapter 3

: Research Methodology 3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Procedures
3.5 Research Instrumentation
3.6 Ethical Considerations
3.7 Validity and Reliability
3.8 Data Interpretation Techniques

Chapter 4

: Discussion of Findings 4.1 Overview of Data Analysis Results
4.2 Analysis of Brand Perception Impact
4.3 Consumer Behavior Patterns
4.4 Influencer Marketing Strategies
4.5 Comparison of Different Influencer Platforms
4.6 Recommendations for Brand Collaborations
4.7 Implications for Future Research

Chapter 5

: Conclusion and Summary 5.1 Summary of Findings
5.2 Conclusions Drawn from Research
5.3 Contributions to Mass Communication Field
5.4 Practical Implications for Marketers
5.5 Recommendations for Future Studies