Project Abstract

This project aims to investigate the profound influence of social media on the dynamics and content of political discourse in contemporary societies. As digital platforms have become ubiquitous in the lives of individuals, they have also emerged as crucial channels for the dissemination and discussion of political ideas, often shaping and reshaping public opinion in profound ways. The primary objective of this study is to gain a comprehensive understanding of the ways in which social media platforms, such as Twitter, Facebook, and Instagram, have transformed the landscape of political communication and engagement. By examining the patterns of information sharing, the nature of online debates, and the roles of various stakeholders, including politicians, pundits, and citizens, the project seeks to uncover the complex interplay between social media and the evolving nature of political discourse. One of the key areas of investigation will be the impact of social media on the framing and perception of political issues. The study will explore how the design and algorithmic curation of social media platforms can amplify certain narratives, while potentially marginalizing others, and how this, in turn, influences the public's understanding and engagement with political topics. Additionally, the project will delve into the role of social media in shaping political participation, examining the ways in which digital platforms facilitate or hinder citizen engagement in the democratic process. Furthermore, the project will investigate the emergence of new forms of political mobilization and activism facilitated by social media. From grassroots movements to coordinated political campaigns, the study will analyze how digital platforms have transformed the ways in which individuals and groups organize, collaborate, and mobilize around political causes. The methodological approach of this project will involve a multifaceted, interdisciplinary analysis, drawing upon a combination of qualitative and quantitative research methods. This will include in-depth interviews with key political actors, content analysis of social media posts and discussions, network analysis to map the flow of information and influence, and surveys to capture the perceptions and experiences of a diverse range of stakeholders. By leveraging this comprehensive and nuanced approach, the project aims to contribute to the broader understanding of the complex relationship between social media and political discourse. The findings of this study will have important implications for policymakers, media professionals, and the general public, as they grapple with the challenges and opportunities presented by the digital transformation of the political landscape. Ultimately, this project seeks to shed light on the intricate ways in which social media has reshaped the dynamics of political communication, engagement, and participation, offering valuable insights that can inform more effective and democratic governance in the digital age.

Project Overview