Project Abstract

This project aims to investigate the significant influence of social media on the dynamics of political discourse in contemporary society. In an era where digital platforms have become the primary channels for information dissemination and public deliberation, it is crucial to understand how these platforms shape political communication, debates, and the formation of public opinion. The study will delve into the multifaceted ways in which social media has transformed the landscape of political discourse. First, it will examine the role of social media in facilitating the rapid spread of information, both factual and misinformation, and the impact this has on the public's understanding of political issues. The project will analyze how the algorithmic curation of social media feeds, echo chambers, and the viral nature of content can contribute to the polarization of political views and the intensification of partisan divides. Secondly, the research will investigate the influence of social media on political participation and civic engagement. The project will explore how platforms such as Twitter, Facebook, and Instagram have enabled citizens to actively engage in political discourse, express their views, and organize collective action. However, it will also assess the potential pitfalls of this increased participation, including the amplification of extremist voices, the spread of hate speech, and the potential for manipulation through targeted advertising and misinformation campaigns. Moreover, the project will examine the impact of social media on the portrayal and representation of political figures, parties, and institutions. It will analyze how the visual and interactive nature of social media platforms shapes the public's perception of political actors, and how these actors, in turn, strategically curate their online presence to influence public opinion and political narratives. The research will also delve into the complex interplay between social media, traditional media, and political institutions. It will explore how the two-way relationship between social media and legacy media outlets has transformed the dynamics of political coverage, agenda-setting, and the dissemination of information. Finally, the project will consider the regulatory and ethical challenges associated with the role of social media in political discourse. It will examine the ongoing debates surrounding issues such as content moderation, data privacy, political advertising, and the potential for social media platforms to be leveraged for anti-democratic purposes. By employing a combination of qualitative and quantitative research methods, including case studies, content analysis, and surveys, this project aims to provide a comprehensive understanding of the multifaceted impact of social media on political discourse. The findings will contribute to the academic literature on the intersection of digital media, political communication, and democratic processes, while also offering valuable insights for policymakers, social media platforms, and the general public. Ultimately, this research project seeks to shed light on the complex and evolving relationship between social media and political discourse, with the goal of promoting more informed, inclusive, and responsible political dialogue in the digital age.

Project Overview