Project Abstract

Abstract
Advertising plays a significant role in influencing consumer behavior and shaping societal norms. In the context of Nigerian students, advertising has a profound social effect, impacting their choices, preferences, and perceptions. This study aims to investigate the social effects of advertising on Nigerian students, focusing on how advertisements influence their behaviors and attitudes. The research will employ a mixed-methods approach, combining qualitative and quantitative data collection methods to provide a comprehensive understanding of the subject. Qualitative methods such as interviews and focus groups will be used to explore students' perceptions of advertising, the extent to which they are influenced by advertisements, and the specific factors that contribute to this influence. On the other hand, quantitative surveys will be conducted to gather data on students' exposure to different types of advertisements, their attitudes towards advertising, and the correlation between exposure to advertisements and behavioral changes. The study will also examine the role of social media in advertising and its impact on Nigerian students. With the increasing use of social media platforms among the youth in Nigeria, understanding how advertisements on these platforms affect students is crucial. The research will investigate the types of advertisements that are most prevalent on social media, students' engagement with these advertisements, and the potential consequences of exposure to such content. Furthermore, the study will explore the ethical implications of advertising on Nigerian students. As advertising techniques become increasingly sophisticated and persuasive, ethical concerns regarding the targeting of vulnerable populations such as students have emerged. This research will critically analyze the ethical considerations surrounding advertising to students and propose recommendations for promoting responsible advertising practices. Overall, this study aims to contribute to the existing literature on the social effects of advertising by focusing specifically on Nigerian students. By shedding light on how advertising influences students' behaviors, attitudes, and perceptions, the research seeks to raise awareness about the impact of advertising in the Nigerian context and provide insights for policymakers, educators, and advertisers to promote more responsible and ethical advertising practices.

Project Overview

 Advertising, like other promotional techniques, informs, persuades and reminds. It can change consumer’s beliefs, attitudes, images, and behavior. But for advertising to be effective on national level, enormous expenditures are required.Successful advertisements do not merely entertain, try to persuade the audience to buy, this is where the problem lies. People tend to h