Project Abstract

Abstract
This study aims to assess the impact of the foreign media campaign on HIV/AIDS eradication in Nigeria, focusing on the case study of the BBC World Service Trust in Kano metropolis. The HIV/AIDS epidemic is a significant public health issue in Nigeria, with a high prevalence rate in various regions, including Kano. Foreign media campaigns have been utilized as a tool to raise awareness, educate, and promote behavior change regarding HIV/AIDS prevention and treatment. The BBC World Service Trust has been actively involved in implementing HIV/AIDS projects in Nigeria, including Kano metropolis. Through radio programs, television broadcasts, and other multimedia channels, the BBC World Service Trust has disseminated information on HIV/AIDS prevention, testing, and treatment. This study seeks to evaluate the effectiveness of these media campaigns in influencing knowledge, attitudes, and behaviors related to HIV/AIDS in the Kano metropolis. The research will employ a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather data from the target population in Kano. The quantitative surveys will assess the level of awareness, knowledge, and behavior change regarding HIV/AIDS among the respondents who have been exposed to the BBC World Service Trust media campaigns. The qualitative interviews will provide in-depth insights into the perceptions, attitudes, and experiences of the participants regarding the impact of the foreign media campaigns on HIV/AIDS eradication efforts. The findings of this study are expected to contribute valuable information to the existing literature on the role of foreign media campaigns in addressing public health issues such as HIV/AIDS in Nigeria. By evaluating the impact of the BBC World Service Trust's media campaigns in Kano metropolis, this research aims to provide recommendations for enhancing the effectiveness of future HIV/AIDS eradication efforts in Nigeria. Ultimately, the goal is to leverage the power of media to educate, empower, and mobilize communities in the fight against HIV/AIDS, leading to improved health outcomes and a reduced burden of the epidemic in Nigeria.

Project Overview

INTRODUCTION

Acquired Immune Deficiency Syndrome (Aids) virus is a dangerous disease for human being, which rapidly growing in the world. It because the most concerned human disease these day all over the world.

 

The virus is very harmful and is have no cure. Someone contrast it into his blood cells. But the major concern about the virus contracting to human is how to manage and live a healthy life without stigmatization.

 

According to the avert research unit the first case of Aids in Nigeria was identified in 1986. since then, the federal Ministry of health has been carrying out a National Hiv/Syphilis Sentinel seroprevalence survey from 1991 in every two years to date.

 

The 2003 survey of the federal Ministry of Health, estimated that there were three million (3,300,000) and three hundred thousand adult loving with HIV/AIDS in Nigeria, and one million nine hundred thousand (1,900,000) about 57% of these were women in the same year, the National HIV prevalence had dropped to 5% to 5.8% in 2001.

 

However, it fund that, state prevalence rates varied from as low as 1.2% in Osun state to as high as 12% in Cross River state. Overall of is of Nigeria’s 36 states had an HIV prevalence, over 5%. In 2005, it was estimated there were two hundred and twenty thousand (22000) death from AIDS and nine hundred and thirty thousand AIDs Orphans living in Nigeria. There has been an alarming increase in the number of HIV positive children, in recent years, 90% of whom contract the virus is from their mothers.

 

Currently, very few Nigerians have access to basic HIV/AIDS prevention, care support or treatment services such as Antiretroviral drugs and therapy (ARV/ART) in which provided by the National Antiretroviral programme. There are governmental and non governmental organisation (NGO`s) which provides such services to the victims of HIV/AIDS. Such as;

• National Action Committee on Aids (NACA)
• State Action Committee on Aids (saca)
• Local Action Committee on Aids (LACA)

 

Those are the governmental outlets for HIV/AIDS eradication Committee in Nigeria. It varies from local government to the state, up to the federal level. Among the non-governmental organisation are

• Society for Family Health (SFH)
• International Centre for Sexual Reproductive Rights (INREESE).
• United States Agency for international Development (USAID).
• Department for international Development (DFID).
• BBC World Service Trust (HIV/AIDS PROJECT) (BBC – WST).

 

Those are the few among others which are working towards the eradication of HIV/AIDS in Nigeria. And at the same time they are working toward the sexual reproductive health as a process of eradicating the virus contract here in Nigeria and the World in general.