Project Abstract

Public relations practices play a crucial role in shaping the image and reputation of private airlines in Nigeria. This research project aims to investigate the effects of public relations practices on private airlines in Nigeria. The study will focus on the strategies and techniques used by private airlines to manage their public image and reputation, as well as the impact of these practices on customer perception and loyalty. The research will utilize both qualitative and quantitative methods to gather data from a sample of private airlines in Nigeria. Interviews will be conducted with public relations managers and other key personnel within the airlines to understand their strategies and approaches towards public relations. In addition, surveys will be distributed to customers to gauge their perception of the airlines' image and reputation, as well as their level of satisfaction and loyalty. The findings of this research project will provide valuable insights into the effectiveness of public relations practices in private airlines in Nigeria. By analyzing the data collected from both the airlines and customers, the study aims to identify the most successful public relations strategies and techniques that contribute to a positive image and reputation for private airlines. Moreover, the research will explore the relationship between public relations practices and customer perception, satisfaction, and loyalty. The results of this study are expected to have practical implications for private airlines in Nigeria. By understanding the impact of public relations practices on customer perception and loyalty, airlines can make informed decisions about their communication strategies and reputation management. This research will also contribute to the existing body of knowledge on public relations in the aviation industry, particularly in the context of private airlines in Nigeria. Overall, this research project seeks to shed light on the effects of public relations practices on private airlines in Nigeria. By examining the strategies and techniques used by airlines to manage their public image and reputation, as well as the impact of these practices on customer perception and loyalty, the study aims to provide valuable insights for both practitioners and researchers in the field of public relations and aviation management.

Project Overview