Project Abstract

Abstract
Social media advertising has become a prevalent marketing strategy used by businesses to promote their products and attract customers. This study aims to investigate the impact of social media advertising on the patronage of selected products. The research focuses on analyzing the effectiveness of social media platforms such as Facebook, Instagram, and Twitter in reaching target audiences and influencing their purchasing decisions. The research methodology includes a combination of quantitative and qualitative approaches. A survey questionnaire will be administered to a sample of consumers to gather data on their exposure to social media advertising and their purchasing behavior. In addition, interviews will be conducted with marketing experts to gain insights into the best practices for utilizing social media advertising to increase product patronage. The findings of this study are expected to provide valuable insights for businesses looking to optimize their social media advertising strategies. By understanding the impact of social media advertising on consumer behavior, companies can tailor their marketing campaigns to effectively engage with their target audience and drive sales. The research also aims to contribute to the existing body of knowledge on social media marketing by exploring the specific factors that influence the success of advertising campaigns on different platforms. Overall, this research seeks to bridge the gap between social media advertising and consumer behavior by examining the relationship between the two variables. The results will offer practical recommendations for businesses on how to enhance their social media advertising efforts to increase product patronage. By identifying the most effective strategies for engaging with consumers on social media platforms, companies can improve their competitive advantage and achieve higher levels of customer loyalty and satisfaction.

Project Overview