Influence of billboard advertisement in the promotion of lux soap
Table Of Contents
Chapter ONE
1.1 Introduction1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms
Chapter TWO
2.1 Historical Overview of Billboard Advertisement2.2 Evolution of Billboard Advertising
2.3 Theoretical Frameworks in Advertising
2.4 Impact of Billboard Advertising on Consumer Behavior
2.5 Effectiveness of Billboard Advertising Campaigns
2.6 Trends in Billboard Advertising
2.7 Ethical Considerations in Billboard Advertisement
2.8 Global Perspectives on Billboard Advertising
2.9 Comparison of Traditional vs. Digital Billboard Advertising
2.10 Future Directions in Billboard Advertisement
Chapter THREE
3.1 Research Design and Methodology3.2 Sampling Techniques
3.3 Data Collection Methods
3.4 Data Analysis Procedures
3.5 Research Ethics and Compliance
3.6 Instrumentation and Tools
3.7 Validity and Reliability
3.8 Limitations of Methodology
Chapter FOUR
4.1 Overview of Research Findings4.2 Analysis of Data Collected
4.3 Interpretation of Results
4.4 Comparison with Existing Literature
4.5 Implications of Findings
4.6 Recommendations for Practice
4.7 Suggestions for Future Research
4.8 Conclusion of Findings
Chapter FIVE
5.1 Summary of Research5.2 Conclusion and Discussion
5.3 Contributions to Knowledge
5.4 Practical Implications
5.5 Recommendations for Action
5.6 Areas for Future Research
5.7 Reflection on Research Process
5.8 Final Thoughts and Closing Remarks
Project Abstract
This study examined the influence of billboard advertisement in the promotion of lux soap. Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. For the sake of the effectiveness of the result of this research, a critical review to related literature was made. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. Findings showed that billboard advertising creates awareness of products and services; it influences consumers’ behavior on product and services in their choice of products and services selection. Billboard advertising also contribute to nation’s environmental beautification and economic growth. And that billboard advertising messages carry and reinforce electronic and print media messages. It is therefore recommended that outdoor advertising association of Nigeria (OAAN) should endeavor that locations where billboards are cited should be monitored to avoid billboard constituting problems. Advertisers should patronize billboard advertising because it is powerful and intrude on the passers-by consciousness. Billboard tends to function as reminder media.
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