Chapter ONE

1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms

Chapter TWO

: Literature Review 2.1 Evolution of Marketing Strategies
2.2 Augmented Reality Technology
2.3 Integration of Augmented Reality in Marketing
2.4 Consumer Behavior and Augmented Reality
2.5 Case Studies on AR in Marketing
2.6 Impact of AR on Brand Awareness
2.7 AR Adoption Challenges in Marketing
2.8 Future Trends in AR Marketing
2.9 Measurement Metrics for AR Marketing
2.10 Ethical Considerations in AR Marketing

Chapter THREE

: Research Methodology 3.1 Research Design
3.2 Sampling Method
3.3 Data Collection Techniques
3.4 Data Analysis Methods
3.5 Questionnaire Development
3.6 Pilot Study
3.7 Validity and Reliability
3.8 Ethical Considerations

Chapter FOUR

: Discussion of Findings 4.1 Overview of Data Collected
4.2 Consumer Response to AR Marketing
4.3 Effectiveness of AR in Marketing Strategies
4.4 Comparison with Traditional Marketing Methods
4.5 Key Findings on Brand Engagement
4.6 Analysis of AR Implementation Challenges
4.7 Recommendations for Improvement
4.8 Implications for Future Research

Chapter FIVE

: Conclusion and Summary 5.1 Summary of Research Findings
5.2 Achievements of Objectives
5.3 Contributions to Marketing Knowledge
5.4 Practical Implications for Marketers
5.5 Limitations and Areas for Future Research
5.6 Conclusion and Final Remarks