Project Abstract

Abstract
Augmented Reality (AR) technology has gained significant attention in recent years as a powerful tool for enhancing customer engagement and improving marketing strategies. This research explores the potential of utilizing AR in retail marketing strategies to create immersive and personalized experiences for consumers. The study aims to investigate the impact of AR on consumer behavior, brand perception, and purchase intentions within the retail sector. The research begins with an introduction to the concept of AR and its applications in marketing, followed by a comprehensive review of relevant literature on AR technology, retail marketing strategies, and consumer behavior. The methodology section outlines the research design, data collection methods, and analysis techniques used to investigate the research questions. Findings from the study reveal that integrating AR into retail marketing strategies can significantly enhance customer engagement, improve brand awareness, and drive purchase decisions. The discussion section delves into the implications of these findings for retail marketers and provides recommendations for implementing AR technologies effectively. In conclusion, this research highlights the importance of incorporating AR into retail marketing strategies to create innovative and interactive experiences that resonate with modern consumers. By leveraging AR technology, retailers can differentiate themselves in a competitive market landscape and build stronger relationships with their target audience. This study contributes valuable insights to the field of marketing and provides a foundation for future research on the role of AR in transforming the retail industry.

Project Overview