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This project delves into the intricate world of social media algorithms, analyzing their impact on information exposure, opinion formation, and ultimately, consumer choices. It dissects the mechanisms behind algorithmic curation, explores the creation of "filter bubbles" and echo chambers, and examines the potential consequences for individual and societal well-being. Additionally, the project investigates the influence of algorithms on consumer decision-making in areas like product recommendations and e-commerce, highlighting both benefits and potential biases.
The algorithms powering social media platforms hold immense power, silently shaping what we see, hear, and ultimately, believe. This project delves into the complex world of these algorithms, analyzing their impact on information exposure and its downstream effects on consumer choices and societal well-being. We explore the creation of "filter bubbles" and echo chambers, raising concerns about confirmation bias, polarization, and the erosion of shared realities. Additionally, we delve into the influence of algorithms on consumer decisions in areas like product recommendations and e-commerce, acknowledging both their potential benefits and potential biases. By demystifying the mechanisms at play, understanding individual and societal implications, and proposing strategies for navigating this algorithmic landscape, we aim to empower individuals and encourage responsible innovation in social media design for a more informed and inclusive future.
📚 Over 50,000 Project Materials
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📝 Over 98 Departments
🔍 Software coding and Machine construction
🎓 Postgraduate/Undergraduate Research works
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