Project Abstract

Abstract
This research project aims to investigate the effect of traditional media and communication on rural development in Nigeria. The study focuses on understanding how traditional media platforms such as radio, television, and community gatherings influence the development initiatives and outcomes in rural areas of the country. The research will employ a mix of qualitative and quantitative methods to gather data from rural communities, media practitioners, and development experts. The significance of this study lies in the fact that traditional media still play a crucial role in disseminating information, shaping perceptions, and mobilizing communities in rural Nigeria. While digital and new media have gained prominence in recent years, traditional media remain accessible and influential in many rural settings where digital infrastructure is limited. By examining the impact of traditional media on rural development, this research aims to provide insights that can inform policy decisions and development strategies in Nigeria. The research will explore the various communication channels used in rural areas, their reach, and effectiveness in engaging the local population. It will also investigate the content and messaging of traditional media in relation to rural development issues such as agriculture, education, healthcare, and infrastructure. By analyzing the role of traditional media in shaping attitudes, behaviors, and participation in development projects, the study seeks to uncover the mechanisms through which communication can enhance or hinder rural development efforts. Furthermore, the research will assess the challenges and opportunities faced by traditional media in promoting rural development. Issues such as limited resources, regulatory constraints, and competition from digital platforms will be examined to understand the sustainability of traditional media initiatives in rural Nigeria. The study will also consider the perspectives of rural communities and stakeholders on the role of traditional media in addressing their development needs and aspirations. Overall, this research project aims to contribute to the existing literature on media and development by focusing on the specific context of rural Nigeria. By highlighting the significance of traditional media in rural development, the study seeks to raise awareness about the potential of these platforms to facilitate positive change and empower rural communities. Through empirical research and analysis, the findings of this study will offer valuable insights for policymakers, development practitioners, and media professionals seeking to leverage traditional media for sustainable rural development in Nigeria.

Project Overview

The study is a critical examination of the effect of traditional media and communication on rural development in Nigeria. Notwithstanding the various modern means of communication such as radio, internet, television, magazines etc. The rural means of communication is still the epitome for rural development. These traditional medium of communication includes the following Ekwe, Ikoro, Smoke signals, Open market, Age groups, palm fronds, The town crier oja etc.
However, both primary and secondary data will be used in gathering information for the study. The secondary data will come as a review of documented materials, while the primary data will be obtained with the help of questionnaire and oral interview, and will be administered to the ruralites with the help of the researcher, who will help the uneducated ones to fill in the boxes by explaining the questions to them.
A total of 382 questionnaires will be distributed precisely to the residents of Iwollo Oghe community. The data collected will be tabulated and analyzed using percentages.
The three hypotheses formulated will be tested using chi-Square method respectively-
The findings of the study will show among others that the traditional medium of communication is a tool for an effective rural development.   The study will also recommend that the modern media should be used in conjunction with the traditional media of communication which people are familiar with; this will make for participatory communication to enhance national development.