The impact of marketing management function in hospitality industry
Table Of Contents
Chapter ONE
1.1 Introduction1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms
Chapter TWO
2.1 Evolution of Marketing Management in Hospitality Industry2.2 Theoretical Frameworks in Marketing Management
2.3 Marketing Strategies in the Hospitality Industry
2.4 Consumer Behavior in Hospitality Marketing
2.5 Digital Marketing Trends in Hospitality Industry
2.6 Branding and Positioning in Hospitality Industry
2.7 Pricing Strategies in Hospitality Marketing
2.8 Distribution Channels in Hospitality Industry
2.9 Marketing Communication in Hospitality Industry
2.10 Customer Relationship Management in Hospitality
Chapter THREE
3.1 Research Design and Methodology3.2 Research Approach
3.3 Data Collection Methods
3.4 Sampling Techniques
3.5 Data Analysis Procedures
3.6 Research Ethics and Integrity
3.7 Validity and Reliability
3.8 Limitations of the Research
Chapter FOUR
4.1 Overview of Findings4.2 Analysis of Marketing Management Function in Hospitality Industry
4.3 Impact of Marketing Strategies on Hospitality Business Performance
4.4 Consumer Perception and Behavior in the Hospitality Sector
4.5 Digital Marketing Effectiveness in the Hospitality Industry
4.6 Branding and Market Positioning Evaluation
4.7 Pricing Strategies Impact on Customer Satisfaction
4.8 Customer Relationship Management Assessment
Chapter FIVE
5.1 Summary of Findings5.2 Conclusion
5.3 Recommendations for Hospitality Industry
5.4 Implications for Future Research
5.5 Contribution to Knowledge
5.6 Conclusion and Final Remarks
Project Abstract
This research was designed to investigate the function of marketing Strategies in hospitality business as a channel or means to deliver satisfaction to customers. This was as a result of inferior quality of goods and services rendered to customers which had led to lost of market share to many organizations in the hospitability industry. The board objective was to explore reasons why the downward trend of market share in the industry and to make recommendations as to revive the sector. Primary and secondary data were obtained from relevant sources and chi-square test statistics was used to test the formulated hypotheses. Among the findings were that poor quality services resulted in lost of customers, lack, of desired satisfaction and lack of maintenance culture on the existing equipment. The following recommendations were made; training of staff, strategic maintenance culture and provision of modern facilities to keep consumer comfortable would yield the desired satisfaction and would result in repeat purchase from customers.
Project Overview
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