<p> Table of Contents:<br><br>

Chapter 1

: Introduction<br>1.1 Background and Rationale<br>1.2 Research Objectives<br>1.3 Scope and Limitations<br>1.4 Organization of the Thesis<br><br>

Chapter 2

: Literature Review<br>2.1 Theoretical Framework: Psychology in Property Marketing<br>2.2 Psychological Factors Affecting Buyer Behavior<br>2.3 Influence of Perception on Property Evaluation<br>2.4 Cognitive Processes in Property Decision-Making<br>2.5 Emotional Triggers in Property Sales<br>2.6 Social Influence and Peer Effects in Property Purchases<br><br>

Chapter 3

: Methodology<br>3.1 Research Design<br>3.2 Data Collection Methods<br>3.3 Sampling Techniques<br>3.4 Data Analysis Procedures<br>3.5 Ethical Considerations<br><br>

Chapter 4

: Findings and Discussion<br>4.1 Overview of Participants<br>4.2 Psychological Factors Identified in Property Marketing<br>4.3 Impact of Psychological Factors on Buyer Behavior<br>4.4 Strategies Employed by Real Estate Professionals<br>4.5 Successes and Challenges in Implementing Psychological Strategies<br>4.6 Discussion of Findings in Relation to Existing Literature<br><br>

Chapter 5

: Conclusion and Recommendations<br>5.1 Summary of Findings<br>5.2 Contributions to Knowledge<br>5.3 Implications for Real Estate Practice<br>5.4 Recommendations for Future Research<br>5.5 Conclusion <br></p>