The study examined the influence of who wants to be a millionaire television programme on social behaviour of the youths in urban area (A case study of Uyo Metropolis). Mass media especially television has been a major agent of socialization and education in society through educational programmes like “Who Wants to be a Millionaire, Brain Test, Quiz T.V, Debate” and many more. Today education is not limited within teacher and classroom because Television has proved that education is really comprehensive not confined within four walls of the classroom. However, for the purpose of this study survey research method was employed while questionnaires were administered to 100 respondents of which 90 copies of the questionnaires were returned for analysis where frequency and percentage method of data analysis was employed. Findings shown that 94.4% of the respondents watch “Who Wants to be a Millionaire TV show usually from NTA channel (39%) regularly. Almost 50% of the respondents have been watching Who wants to be a Millionaire TV show between 4-6 years. Larger percentage of the respondent (89%) admitted that who wants to be a millionaire programme have influenced them in some many ways as a result of this, 94.4% of the respondents established that the programme is educating while, 5 respondents representing 5.6% said it does not. 77.8% of the respondents said despite the fact that the programme offers cash, yet the programme does not influence them to get money by whatever means. Also, 61% respondents said exposure to television affects their education and social life completely. By and large, who wants to be a millionaire has make contestants to get a chance to voice their opinions and show cases their wealth of experience and exposure while it motivates people to read more and carry out research that will broaden their knowledge.