A market-oriented strategy for small and medium-scale enterprises
Table Of Contents
Chapter ONE
1.1 Introduction1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms
Chapter TWO
2.1 Overview of Market-Oriented Strategy2.2 Importance of Market Orientation for SMEs
2.3 Theoretical Frameworks in Market-Oriented Strategy
2.4 Market Research in SMEs
2.5 Competitive Analysis for SMEs
2.6 Customer Relationship Management for SMEs
2.7 Marketing Mix Strategies for SMEs
2.8 Digital Marketing Strategies for SMEs
2.9 Challenges in Implementing Market-Oriented Strategies
2.10 Success Stories of SMEs Implementing Market-Oriented Strategies
Chapter THREE
3.1 Research Methodology Overview3.2 Research Design and Approach
3.3 Data Collection Methods
3.4 Sampling Techniques
3.5 Data Analysis Techniques
3.6 Questionnaire Design and Administration
3.7 Case Study Methodology
3.8 Ethical Considerations in Research
Chapter FOUR
4.1 Overview of Research Findings4.2 Analysis of Market-Oriented Strategies in SMEs
4.3 Impact of Market Orientation on SME Performance
4.4 Factors Influencing Successful Implementation
4.5 Comparison of Different Market-Oriented Approaches
4.6 Recommendations for SMEs
4.7 Future Research Directions
4.8 Implications for Practitioners
Chapter FIVE
5.1 Summary of Findings5.2 Conclusions Drawn from the Study
5.3 Contributions to Knowledge
5.4 Practical Implications
5.5 Limitations of the Study
5.6 Recommendations for Future Research
5.7 Implementation Strategies for SMEs
5.8 Final Remarks and Conclusion
Project Abstract
This paper investigates the economic rationale for intervention in support of small- and medium-scale enterprises, on both theoretical and empirical grounds. It arguesthat the justification for SME interventions lies in market and institutional failures that bias the size distribution of firms, rather than on any inherent economic benefits provided by small firms. The role of the State is mainly to provide an enabling business environment that opens access to markets and reduces policy-induced biases against small firms. Governments can accelerate the development of markets for financial and nonfinancial services suited to SMEs by promoting innovation in products and delivery mechanisms and by building institutional capacity. Improving the development impact of
SME strategies will require much more attention to the monitoring and evaluation of intervention outcomes.
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