Project Abstract

The project "" aims to explore the evolving nature of political communication and its impact on democratic discourse in the digital era. As technology continues to reshape the ways in which information is disseminated and consumed, understanding the implications of these changes on political rhetoric has become increasingly crucial. This project recognizes the pivotal role that digital platforms, social media, and online discourse play in shaping public opinion, political narratives, and the engagement of citizens with the political process. By conducting a comprehensive discourse analysis, the study seeks to uncover the underlying patterns, strategies, and linguistic devices employed by political actors in the digital realm. The research will focus on analyzing the content, structure, and framing of political messages across various digital platforms, including social media, online news outlets, and political websites. This analysis will delve into the language used, the rhetorical techniques employed, and the ways in which political actors attempt to influence public perceptions and mobilize support. Particular attention will be paid to the role of social media in amplifying and shaping political discourse. The project will examine how the unique features and affordances of digital platforms, such as the ability to rapidly disseminate information, engage in real-time interactions, and leverage visual and multimedia elements, have transformed the landscape of political communication. Furthermore, the study will investigate the ways in which political rhetoric in the digital age intersects with the spread of misinformation, the polarization of political discourse, and the challenges posed to democratic norms and institutions. By analyzing these phenomena, the project aims to shed light on the complex interplay between technology, political communication, and the health of democratic processes. The findings of this project will contribute to the growing body of research on the impact of digital technologies on political discourse and the implications for the functioning of democratic societies. The insights gained will be valuable for policymakers, media practitioners, and civil society organizations as they navigate the evolving challenges and opportunities presented by the digital age. Moreover, the project's interdisciplinary approach, drawing on theories and methodologies from fields such as political science, communication studies, and linguistics, will offer a comprehensive understanding of the multifaceted nature of political rhetoric in the digital landscape. In conclusion, the "" project represents a timely and crucial exploration of the dynamic relationship between technology, political communication, and the integrity of democratic processes. By delving into the nuances of digital political discourse, this study will provide valuable knowledge and inform efforts to foster more informed, inclusive, and resilient democratic dialogues in the 21st century.

Project Overview