<p>1. Introduction<br> 1.1 Background and Rationale<br> 1.2 Research Objectives<br>2. Theoretical Framework<br> 2.1 Language and Consumer Behavior: Theoretical Perspectives<br> 2.2 Linguistic Strategies in Marketing and Advertising<br>3. Methodology<br> 3.1 Content Analysis of Marketing Materials<br> 3.2 Consumer Surveys and Focus Groups<br>4. Language and Consumer Perceptions<br> 4.1 Linguistic Framing of Product Attributes<br> 4.2 Language and Brand Identity<br>5. Language and Consumer Decision-Making<br> 5.1 Linguistic Influences on Purchase Intentions<br> 5.2 Language and Consumer Trust<br></p>
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