Project Abstract

This research project aims to investigate the impact of advertising on consumer patronage in the field of business administration and management. Advertising plays a crucial role in influencing consumer behavior and preferences, thus directly impacting the success and growth of businesses. This study will focus on understanding how different advertising strategies, platforms, and messages affect consumer patronage towards businesses. The research will utilize a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather comprehensive data. The quantitative surveys will be distributed to a diverse sample of consumers to collect data on their exposure to various forms of advertising, their perception of different advertisements, and their patronage behavior towards businesses. On the other hand, qualitative interviews will be conducted with marketing professionals and business owners to gain insights into the strategic planning and implementation of advertising campaigns. The findings from this research project will provide valuable insights for businesses and marketers on how to effectively use advertising to enhance consumer patronage. By understanding the impact of advertising on consumer behavior, businesses can tailor their marketing strategies to better attract and retain customers. Additionally, this study will contribute to the existing body of knowledge in the field of business administration and management by exploring the intricate relationship between advertising and consumer patronage. Overall, this research project seeks to bridge the gap between theoretical concepts and practical applications in the field of advertising and consumer behavior. By investigating the impact of advertising on consumer patronage, this study aims to provide actionable recommendations for businesses looking to optimize their marketing efforts and drive customer loyalty. Ultimately, the results of this research have the potential to inform strategic decision-making processes and contribute to the overall success and sustainability of businesses in today's competitive marketplace.

Project Overview

1.1 Background of the Study The essence of being in business by any business outfit is to produce for sales and profits. In order to remain in business, an organization must generate enough sales from its products to cover operating costs and post reasonable profits. For many organizations, sales estimate is the starting point in…