Chapter 1

: Introduction 1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms

Chapter 2

: Literature Review 2.1 Overview of Digital Marketing Strategies
2.2 Customer Engagement in the Retail Industry
2.3 Impact of Digital Marketing on Customer Engagement
2.4 Trends in Digital Marketing
2.5 Customer Behavior and Digital Marketing
2.6 Strategies for Customer Engagement
2.7 Measurement of Customer Engagement
2.8 Success Stories in Digital Marketing
2.9 Challenges in Digital Marketing
2.10 Future Directions in Digital Marketing

Chapter 3

: Research Methodology 3.1 Research Design
3.2 Sampling Strategy
3.3 Data Collection Methods
3.4 Data Analysis Techniques
3.5 Research Instruments
3.6 Ethical Considerations
3.7 Validity and Reliability
3.8 Limitations of the Methodology

Chapter 4

: Discussion of Findings 4.1 Overview of Data Analysis
4.2 Demographic Analysis of Participants
4.3 Analysis of Digital Marketing Strategies
4.4 Customer Engagement Metrics
4.5 Comparison with Existing Literature
4.6 Implications of Findings
4.7 Recommendations for Practice

Chapter 5

: Conclusion and Summary 5.1 Summary of Findings
5.2 Conclusion
5.3 Contributions to Knowledge
5.4 Practical Implications
5.5 Limitations of the Study
5.6 Recommendations for Future Research
5.7 Conclusion Statement