Project Abstract

Abstract
The advent of e-commerce has revolutionized the retail industry, challenging traditional brick-and-mortar business strategies. This research aims to analyze the impact of e-commerce on traditional retail business strategies, focusing on how traditional retailers have adapted to the changing landscape of consumer behavior and market dynamics. The study explores the key factors influencing the success or failure of traditional retailers in integrating e-commerce into their business models. Chapter One provides an introduction to the research topic, presenting the background of the study, problem statement, objectives, limitations, scope, significance, structure, and definition of terms. Chapter Two reviews relevant literature on e-commerce trends, traditional retail business models, consumer behavior shifts, and strategies for integrating e-commerce into traditional retail. Chapter Three outlines the research methodology, including research design, data collection methods, sampling techniques, data analysis procedures, ethical considerations, and limitations. The chapter aims to provide a comprehensive framework for investigating the impact of e-commerce on traditional retail business strategies. In Chapter Four, the research findings are discussed in detail, analyzing how traditional retailers have adapted their strategies to harness the opportunities presented by e-commerce and mitigate potential challenges. The chapter examines case studies, statistical analysis, and qualitative data to provide insights into successful integration strategies and key factors influencing performance. Finally, Chapter Five presents the conclusion and summary of the research project, highlighting key findings, implications for practice, theoretical contributions, limitations, and recommendations for future research. The study contributes to the understanding of the evolving retail landscape and provides valuable insights for traditional retailers seeking to thrive in the digital age. In conclusion, this research offers a comprehensive analysis of the impact of e-commerce on traditional retail business strategies, shedding light on the challenges and opportunities faced by traditional retailers in adapting to the changing marketplace dynamics. By examining successful integration strategies and key influencing factors, this study provides valuable insights for practitioners, policymakers, and academics interested in the future of retail business.

Project Overview