Project Abstract

The rapid advancements in digital technologies have profoundly impacted businesses of all sizes, but small and medium-sized enterprises (SMEs) face unique challenges and opportunities in their digital transformation journeys. This project aims to explore the multifaceted impact of digital transformation on SMEs, providing valuable insights to help these organizations navigate the complexities of the digital landscape and leverage technology to drive sustainable growth. SMEs are the backbone of many economies, contributing significantly to employment, innovation, and economic development. However, they often lack the resources and expertise of their larger counterparts, making the transition to digital technologies more challenging. This project seeks to investigate the specific barriers, enablers, and strategies that SMEs employ in their digital transformation efforts, with the goal of identifying best practices and practical solutions to help these businesses thrive in the digital age. The study will employ a comprehensive research methodology, including a systematic literature review, in-depth interviews with SME leaders, and surveys to gather data from a diverse sample of SMEs across various industries. The project will delve into the factors driving digital transformation, such as customer demands, operational efficiency, and competitive pressures, as well as the key challenges faced by SMEs, including limited financial resources, skills gaps, and organizational resistance to change. By analyzing the data collected, the researchers aim to uncover the critical success factors and barriers to digital transformation within the SME context. The project will explore the impact of digital technologies on various aspects of SME operations, including marketing and customer engagement, supply chain management, data-driven decision-making, and workforce productivity. Additionally, the study will examine the role of government policies, industry associations, and support programs in facilitating the digital transformation of SMEs. The findings of this project will contribute to the existing body of knowledge on digital transformation, with a specific focus on the unique experiences and needs of SMEs. The insights generated will be valuable for SME owners, managers, and policymakers, providing them with a comprehensive understanding of the digital transformation landscape and practical strategies to help these businesses thrive in the digital economy. The project's outcomes will be disseminated through academic publications, industry reports, and knowledge-sharing events, ensuring that the research findings are accessible to a wide range of stakeholders. By empowering SMEs to embrace digital transformation, this project has the potential to drive economic growth, foster innovation, and enhance the competitiveness of small and medium-sized enterprises in the global marketplace.

Project Overview