Project Abstract

Abstract
The emergence and rapid evolution of digital banking technologies have revolutionized the traditional banking sector, presenting both opportunities and challenges for financial institutions worldwide. This research project aims to investigate the impact of digital banking on traditional banking services within the context of a commercial bank. Through a detailed case study approach, the study seeks to analyze how the adoption of digital banking technologies has influenced various aspects of traditional banking services and operations, and how these changes have affected customer behavior, satisfaction, and loyalty. The research will be guided by a comprehensive theoretical framework that integrates key concepts from the fields of banking, finance, and technology. The study will begin with an exploration of the background and context of digital banking, highlighting the evolution of digital technologies in the banking sector and the factors driving their adoption. Subsequently, the research will identify and discuss the specific problems and challenges faced by traditional banks in the era of digital transformation, including issues related to security, privacy, and regulatory compliance. The objectives of the study include assessing the extent to which digital banking has disrupted traditional banking services, identifying the key drivers and barriers to the adoption of digital technologies in the banking sector, and evaluating the implications of digital transformation for customer relationships and service delivery. The research will also explore the limitations and constraints that traditional banks face in transitioning to digital platforms, as well as the scope of opportunities that digital banking presents for enhancing operational efficiency and competitiveness. Through a detailed analysis of existing literature and relevant theoretical frameworks, the study will review and synthesize the current body of knowledge on the impact of digital banking on traditional banking services. The literature review will encompass a wide range of topics, including digital banking trends, customer preferences, regulatory frameworks, and the strategic responses of traditional banks to digital disruption. The research methodology will involve a mixed-methods approach, incorporating both quantitative and qualitative research techniques. Data collection methods will include surveys, interviews, and document analysis, enabling a comprehensive examination of the research questions and objectives. The research will be conducted within the context of a selected commercial bank, with a focus on understanding the specific dynamics and challenges faced by traditional banks in adapting to digital transformation. The findings of the study will be presented and discussed in Chapter Four, providing a detailed analysis of the impact of digital banking on traditional banking services within the case study organization. The discussion will highlight the key findings, implications, and recommendations arising from the research, offering insights into the strategies and best practices that traditional banks can adopt to navigate the challenges and opportunities of digital banking. In conclusion, this research project will contribute to the existing body of knowledge on the intersection of digital technology and traditional banking services, offering valuable insights for academics, practitioners, and policymakers in the financial sector. By examining the impact of digital banking on a commercial bank through a case study lens, the study aims to shed light on the complex dynamics and implications of digital transformation for the banking industry, paving the way for future research and strategic decision-making in this critical area of study.

Project Overview

Digital banking has revolutionized the traditional banking landscape, introducing significant changes in how financial services are accessed and delivered. In this research project, titled "Analysis of the impact of digital banking on traditional banking services: A case study of a commercial bank," the focus is on examining the implications of digital banking on the operations, customer experience, and overall performance of a commercial bank. The study delves into the evolving relationship between digital and traditional banking services, particularly within the context of a specific commercial bank. The project aims to investigate how the adoption and integration of digital banking technologies have influenced various aspects of traditional banking services, such as customer interactions, service delivery, operational efficiency, and competitive positioning. By conducting a detailed case study of a commercial bank, the research seeks to explore the real-world implications and outcomes of this digital transformation on both the bank and its customers. Through an in-depth analysis of the impact of digital banking, the study aims to provide valuable insights into the challenges and opportunities faced by traditional banks in adapting to the digital era. By evaluating the changes brought about by digital banking on customer behavior, market dynamics, and industry trends, the research seeks to offer practical recommendations and strategic considerations for commercial banks looking to navigate and leverage the digital shift effectively. Overall, this research overview sets the stage for a comprehensive examination of how digital banking is reshaping traditional banking services, with a specific focus on a commercial bank as a case study. By exploring the implications of this transformation, the study aims to contribute to the existing body of knowledge on the subject and provide valuable insights for industry practitioners, policymakers, and academics interested in understanding the evolving landscape of banking services in the digital age.