Project Abstract

Abstract
The use of color in web design plays a crucial role in shaping user experience and perception. This research focuses on exploring the impact of color psychology on user experience in web design. The study investigates how color choices influence user behavior, emotions, and overall satisfaction when interacting with websites. Through a comprehensive literature review, this research examines existing theories and studies related to color psychology, user experience, and web design practices. Chapter One provides an introduction to the research topic, including the background of the study, problem statement, objectives, limitations, scope, significance, structure of the research, and definition of key terms. Chapter Two presents a detailed literature review comprising ten key concepts related to color psychology, user experience, and web design principles. This section aims to establish a theoretical framework for understanding the relationship between color psychology and user experience in web design. Chapter Three outlines the research methodology, including research design, data collection methods, sampling techniques, and data analysis procedures. This chapter also discusses ethical considerations and limitations of the research process. Chapter Four presents the findings of the study, analyzing the impact of color psychology on user experience based on empirical data and case studies. This chapter includes a comprehensive discussion of the results, highlighting key insights and implications for web design practices. The research findings reveal that color choices in web design significantly influence user perceptions, emotions, and interactions. Different colors evoke specific psychological responses and can affect user engagement, readability, and overall satisfaction. Understanding the psychological effects of colors can help designers create visually appealing and user-friendly websites that enhance the overall user experience. Chapter Five concludes the research by summarizing the key findings, implications, and recommendations for future research and practical applications. This section highlights the importance of incorporating color psychology principles into web design practices to optimize user experience and achieve business objectives. Overall, this research contributes to the existing literature on color psychology and user experience, providing valuable insights for designers, marketers, and businesses seeking to enhance the effectiveness of their websites through strategic color choices.

Project Overview