Project Abstract

Abstract
This research project explores the integration of augmented reality (AR) technology in art exhibitions to enhance visitor experience. The study aims to investigate the impact of AR on visitor engagement, interaction with artworks, and overall satisfaction in art gallery settings. Through a combination of literature review, field observations, and user feedback, the research examines the potential benefits and challenges of incorporating AR into traditional art exhibition spaces. Chapter One provides an introduction to the topic, presenting the background of the study, problem statement, objectives, limitations, scope, significance, structure of the research, and definitions of key terms. The chapter sets the stage for understanding the importance of incorporating AR technology in art galleries to create immersive and interactive experiences for visitors. Chapter Two consists of a comprehensive literature review that explores the existing research, theories, and case studies related to AR technology in art exhibitions. This section examines the various ways in which AR has been used to enhance visitor engagement, provide interactive storytelling, and offer new perspectives on artworks in gallery settings. Chapter Three details the research methodology employed in this study, including the research design, data collection methods, sampling strategy, data analysis techniques, and ethical considerations. The chapter outlines how field observations, surveys, and interviews were used to gather data on visitor experiences with AR technology in art exhibitions. Chapter Four presents a detailed discussion of the research findings, highlighting the key insights, trends, and challenges identified through data analysis. This section delves into the impact of AR on visitor engagement, the effectiveness of AR in enhancing interaction with artworks, and the overall satisfaction levels of visitors with AR-enhanced art exhibitions. Chapter Five offers a conclusion and summary of the research project, drawing key conclusions, implications, and recommendations for future research and practice. The chapter reflects on the significance of integrating AR technology in art exhibitions to create memorable and engaging experiences for visitors, ultimately enhancing the overall visitor experience in art gallery settings. Overall, this research project contributes to the growing body of knowledge on the use of AR in art exhibitions and provides valuable insights for art institutions, curators, and designers seeking to leverage technology to enhance visitor engagement and appreciation of art.

Project Overview