Designing a packaging solution for a luxury brand
Table Of Contents
<p>1. Introduction<br> 1.1 Background and significance<br> 1.2 Objectives and scope<br>2. Understanding luxury branding and packaging<br> 2.1 Definition and characteristics of luxury brands<br> 2.2 Role of packaging in luxury brand perception<br>3. Research and analysis<br> 3.1 Market research and competitor analysis<br> 3.2 Identifying target audience and brand positioning<br>4. Concept development<br> 4.1 Exploring design concepts and themes<br> 4.2 Sketching and visualizing packaging ideas<br>5. Material selection and structural design<br> 5.1 Evaluating materials for luxury packaging<br> 5.2 Creating structural prototypes and mock-ups<br></p>
Project Abstract
This project focuses on designing a sophisticated and visually appealing packaging solution for a luxury brand. The project aims to create a packaging design that reflects the brand's values, enhances the product's perceived value, and provides a memorable unboxing experience for customers. Through a combination of research, conceptualization, and prototyping, the project explores various materials, structural designs, and finishing techniques to create a packaging solution that embodies elegance, exclusivity, and attention to detail.
Project Overview
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