<p>&nbsp;              <b>TABLE OF CONTENTS&nbsp;</b></p><p>DECLARATION------------------------------------------------------------------------------------------------------1&nbsp;</p><p>ABSTRACT----------------------------------------------------------------------------------------------------------3&nbsp;</p><p>ACKNOWLEDGEMENT------------------------------------------------------------------------------------------4&nbsp;</p><p>DEDICATION -------------------------------------------------------------------------------------------------------5&nbsp;</p><p>Table of Contents--------------------------------------------------------------------------------------------------6&nbsp;</p><p>LIST OF TABLES--------------------------------------------------------------------------------------------------9&nbsp;</p><p>LIST OF FIGURES-----------------------------------------------------------------------------------------------11&nbsp;</p><p>

Chapter ONE

---------------------------------------------------------------------------------------------------1&nbsp;</p><p>1.0 INTRODUCTION-----------------------------------------------------------------------------------------------1&nbsp;</p><p>1.1 Background of the Study--------------------------------------------------------------------------------------1&nbsp;</p><p>1.2 Statement of the Problem-------------------------------------------------------------------------------------2&nbsp;</p><p>1.3 Research Objectives--------------------------------------------------------------------------------------------3&nbsp;</p><p>1.4 Research Questions--------------------------------------------------------------------------------------------3&nbsp;</p><p>1.5 Purpose of the Study-------------------------------------------------------------------------------------------4&nbsp;</p><p>1.6 Scope of the Research------------------------------------------------------------------------------------------5&nbsp;</p><p>1.7 Research Methodology-------------------------------------------------------------------------------------------5&nbsp;</p><p>1.8 Organisation of the Study----------------------------------------------------------------------------------------5&nbsp;</p><p>1.9 Limitations of the Study------------------------------------------------------------------------------------------6&nbsp;</p><p>

Chapter TWO

--------------------------------------------------------------------------------------------------------7&nbsp;</p><p>LITERATURE REVIEW-----------------------------------------------------------------------------------------------7&nbsp;</p><p>2.0 Introduction----------------------------------------------------------------------------------------------------------7&nbsp;</p><p>2.1 Poultry Marketing--------------------------------------------------------------------------------------------------7&nbsp;</p><p>2.1.2 Poultry as a marketable Product.......................................................................................... 8&nbsp;</p><p>2.2 Demand and Supply of Poultry Products-------------------------------------------------------------------9&nbsp;</p><p>2.3 Processing of Poultry-------------------------------------------------------------------------------------------12&nbsp;</p><p>2.4 Inspection and Grading------------------------------------------------------------------------------------------13&nbsp;</p><p>2.5 Marketing and Distribution channels of Poultry Products in Ghana----------------------------------13&nbsp;</p><p>2.6 Packaging-----------------------------------------------------------------------------------------------------------14&nbsp;</p><p>2.6.1 Types of Packaging--------------------------------------------------------------------------------------------15&nbsp;</p><p>2.6.2 Role of Packaging-----------------------------------------------------------------------------------------------15&nbsp;</p><p>2.6.3 Packaging of Poultry Products in Ghana------------------------------------------------------------------15&nbsp;</p><p>2.7 Storage of Poultry Products--------------------------------------------------------------------------------------16&nbsp;</p><p>2.8 Marketing Agents and Distributors-----------------------------------------------------------------------------16&nbsp;</p><p>2.9 Customer-------------------------------------------------------------------------------------------------------------17&nbsp;</p><p>2.10 Quality of Poultry Products-------------------------------------------------------------------------------------18&nbsp;</p><p>2.10.1 Appearance (Colour)-------------------------------------------------------------------------------------------19&nbsp;</p><p>2.10.2 Texture-----------------------------------------------------------------------------------------------------------20&nbsp;</p><p>2.10.3 Flavour------------------------------------------------------------------------------------------------------------21&nbsp;</p><p>2.11 Value Addition of Poultry Products---------------------------------------------------------------------------22&nbsp;</p><p>2.12 Sanitation Challenges that affect Poultry Product Quality-----------------------------------------------22&nbsp;</p><p>2.12.1 Diseases Affecting Poultry Product Quality----------------------------------------------------------------23&nbsp;</p><p>2.12.2 Feed as a factor Affecting poultry product Quality--------------------------------------------------------23&nbsp;</p><p>2.13 Other Challenges of Marketing Poultry Products-------------------------------------------------------------24&nbsp;</p><p>2.13.1 Poultry Products Imports-----------------------------------------------------------------------------------------24&nbsp;</p><p>2.13.2 Climate---------------------------------------------------------------------------------------------------------------26&nbsp;</p><p>2.13.3 Availability of Capital---------------------------------------------------------------------------------------------26&nbsp;</p><p>2.13.4 Poor Management-------------------------------------------------------------------------------------------------27&nbsp;</p><p>2.14 Poultry Marketing Problems---------------------------------------------------------------------------------------28&nbsp;</p><p>2.14.1 Product Standardization and Grading-------------------------------------------------------------------------29&nbsp;</p><p>2.15.1 Pricing Mechanism--------------------------------------------------------------------------------------------------30&nbsp;</p><p>2.15.2 Transportation to Market Areas----------------------------------------------------------------------------------32&nbsp;</p><p>2.16 Poultry Economic Policies-------------------------------------------------------------------------------------------32&nbsp;</p><p>2.17 Prospects of the Market-----------------------------------------------------------------------------------------------33&nbsp;</p><p>

Chapter THREE

-----------------------------------------------------------------------------------------------------------35&nbsp;</p><p>METHODOLOGY-------------------------------------------------------------------------------------------------------------35&nbsp;</p><p>3.0 Introduction----------------------------------------------------------------------------------------------------------------35&nbsp;</p><p>3.1 Research Population-----------------------------------------------------------------------------------------------------36&nbsp;</p><p>3.2 Sampling Frame----------------------------------------------------------------------------------------------------------36&nbsp;</p><p>3.3 Sampling and Sampling Techniques--------------------------------------------------------------------------------36&nbsp;</p><p>3.4 Sources of Data-----------------------------------------------------------------------------------------------------------38&nbsp;</p><p>3.5 Data Collection Instruments--------------------------------------------------------------------------------------------39&nbsp;</p><p>3.6 Pre-test/Pilot Survey-------------------------------------------------------------------------------------------------------39&nbsp;&nbsp;</p><p>3.7 Data Analysis----------------------------------------------------------------------------------------------------------------39&nbsp;</p><p>3.8 Profile of Akate Farms Trading and Company Limited-------------------------------------------------------------39&nbsp;</p><p>3.8.1 Management Philosophy-------------------------------------------------------------------------------------------------40&nbsp;</p><p>3.8.2 Mission------------------------------------------------------------------------------------------------------------------------40</p><p>&nbsp;3.8.3 Human Resource Management----------------------------------------------------------------------------------------41&nbsp;</p><p>3.8.4 Challenges-------------------------------------------------------------------------------------------------------------------43&nbsp;</p><p>3.8.5 Future Plans and Prospects---------------------------------------------------------------------------------------------43&nbsp;</p><p>

Chapter FOUR

-----------------------------------------------------------------------------------------------------------------44&nbsp;</p><p>DATA PRESENTATION, ANALYSIS AND DISCUSSION----------------------------------------------------------------44&nbsp;</p><p>4.0 Introduction---------------------------------------------------------------------------------------------------------------------44&nbsp;</p><p>4.1 Demographic Characteristics of Respondents------------------------------------------------------------------------44</p><p>&nbsp;4.1.2 Gender of Respondents--------------------------------------------------------------------------------------------------44&nbsp;</p><p>4.1.3 Age of Respondents---------------------------------------------------------------------------------------------------------45</p><p>4.1.4 Educational Background of Respondents------------------------------------------------------------------------------46</p><p>&nbsp;4.1.5 Religious Background of Respondents ---------------------------------------------------------------------------------47&nbsp;</p><p>4.2 Respondents’ Knowledge about Relevance of Marketing------------------------------------------------------------48&nbsp;</p><p>4.3 Marketing Planning, Product Design and Packaging at Akate Farms----------------------------------------------48</p><p>&nbsp;4.4 Sales Strategies------------------------------------------------------------------------------------------------------------------49&nbsp;</p><p>4.5 Respondents’ Opinion on the Growth or Decline of Poultry the Industry-------------------------------------------50&nbsp;</p><p>4.6 Factors Which Dictate Respondents Preference of Eggs from Akate Farms--------------------------------------50&nbsp;</p><p>4.6.1 Factors Which Dictate Respondents Preference of Dressed Birds from Akate Farms------------------------54&nbsp;</p><p>4.6.2 Factors Which Dictate Respondents Preference of Live Birds from Akate Farms------------------------------55&nbsp;</p><p>4.2 Demands for Akate Farm Products-------------------------------------------------------------------------------------------56&nbsp;</p><p>4.3 Price Challenges------------------------------------------------------------------------------------------------------------------57&nbsp;</p><p>4.5 Sales Problems-----------------------------------------------------------------------------------------------------------------58&nbsp;</p><p>4.6 Other Challenges of Poultry Marketing 59 4.7 Prospects of Poultry Production and Marketing-----------60&nbsp;</p><p>

Chapter FIVE

----------------------------------------------------------------------------------------------------------------62&nbsp;</p><p>FINDINGS, CONCLUSION AND RECOMMENDATIONS-----------------------------------------------------------62&nbsp;</p><p>5.0 Introduction-----------------------------------------------------------------------------------------------------------------62&nbsp;</p><p>5.1 Findings----------------------------------------------------------------------------------------------------------------------62&nbsp;</p><p>5.1.2 Prospects of Marketing Poultry and Poultry Products at Akate Farms------------------------------------64&nbsp;</p><p>5.2 CONCLUSION-------------------------------------------------------------------------------------------------------------64&nbsp;</p><p>5.3 RECOMMENDATIONS--------------------------------------------------------------------------------------------------65&nbsp;</p><p>REFERENCES------------------------------------------------------------------------------------------------------------------67&nbsp;</p><p>APPENDIX------------------------------------------------------------------------------------------------------------------------71&nbsp;</p>